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The Audacious Plan to Make Electricity as Easy as WiFi

Both Sides of the Table

They demoed the electricity transfer with a physical device that looked like something that would never be allowed on an airplane. I seldom hire patent attorneys during due diligence but this was too important. We hired IP specialists to review prior art. But it seemed to work. I spent one hour with them.

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Before You Buy a Hotel Business, Answer These 4 Questions

Up and Running

Is the property up to code? Nothing quashes an enterprising spirit quite like opening a business and then having to shut down due to negligent preparation. This is why the first question you should have answered is whether or not the property is compliant and up to code. Above all else, be diligent and be discerning.

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If you build it, they won't come, unless.

A Smart Bear: Startups and Marketing for Geeks

Ask a technical founder about his startup, and he'll proudly describe his stunning software — simple, compelling, useful, fun. Maybe you'll even get a wobbly demo. Great," I always exclaim, sharing the thrill of modern software development, "so how will people find out about this brilliant website?". Frightening honesty.

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Lean Business Planning with Tim Berry [VIDEO]

Up and Running

We recently had Tim Berry, Palo Alto Software founder and business planning expert, present our Bplans audience with his latest advice on lean business planning. It’s all about making your business life easier, doing what works best, getting the best results by tracking what works and always improving.

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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Base your promotion plan on successful past launches and highly engaged channels. Here’s an example of how Nightwatch uses Asana to organize distribution: The color-coded initials in the right-hand column correspond to different members of the marketing team, so everyone knows their role. Marketing software. Usage policies.

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Brad Feld Drops Knowledge. Here’s What He Said …

Both Sides of the Table

“…It’s interesting that the question is pitch deck’s being obsolete versus business plans being obsolete. So very few investors want Business Plans any more. And I would rather, even before the executive summary, have something to play with (a demo)…” It falls in the category of show don’t tell.

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People May Not See What You Show Them

Up and Running

I was the classic case, so busy diligently counting passes that I missed a gorilla (I know, the one I linked to was a bear, but this one was a gorilla) walking right through the scene. Of course we took the demo down, and quickly. It didn’t save the work. But I still remember the lesson we learned.