Up and Running

JULY 16, 2015

Helmed by husband-and-wife team Stuart (Director of Sales and Marketing) and Emily (Managing Director, Board Chair, and Chief Ice Cream Inventor) Philips, during 2015 and 2016 Red Wagon is preparing for a big “regional-national” leap in production and distribution—in part by taking advantage of a new public investing program. “In

Oregon 60

Oregon Prospectus Southern California California 60

pandodaily.com

NOVEMBER 29, 2012

But it’ll take more than a branding campaign for Microsoft to attain even a sliver of the fandom enjoyed by Apple. NCR, a retail technology company, has acquired Retalix, a point of sale provider, for $650 million. The campaign goes on to plug Microsoft’s search engine, Bing, as “an honest search.”

Technical Review 93

Technical Review Silicon Valley Incubator Syria 93

Steve Blank

APRIL 23, 2009

If it was a very big mistake, I blamed the VP of Sales. “This marketing campaign didn’t work? It was a brilliant strategy but Sales screwed it up.&# (My own lame defense here for this behavior is that sales and marketing are always cats and dogs in startups. It was so out of character, people were shocked.

Silicon Valley 120

Silicon Valley RSS California Customer Development 120

Hearpreneur

AUGUST 2, 2019

After helping two thousand clients in dozens of countries, we have developed an offer that is lean, direct, and works with a track record we can back up. The tools that we use to fulfill clients when launching digital marketing campaigns are getting more sophisticated and are further lowering the barrier of entry for every single business.

North America 66

North America Entrepreneur South America America 66

Startup Lessons Learned

MAY 25, 2020

Carl was also worldwide head of stores at Home Depot when Hurricane Katrina hit, running sales out of the backs of trucks and accepting IOUs for payment. And half our clubs were in the state of California in 2008, so was a very interesting time to be a CEO and learned a lot. You're usually your own worst critic. Carl Liebert : Yeah.

Technical Review 148

Technical Review Balance Sheet Texas Austin 148

www.vccafe.com

MARCH 11, 2013

Lean Methodology Sources. Steve Blank on Lean Customer Development. Part 3- Lean Cust. Campaign Monitor. Steve Blank’s Lean Startup Resources. Lean Startup Circle â?? web analytics measure marketing campaigns. SEO and campaign management tool. Campaigner - email marketing suite.

Software Review 53

Software Review Technical Review Startup 53

www.usatoday.com

JULY 16, 2012

"Were helping the second-largest city in the United States become a veritable tech center," Google says on its website, in trying to attract employees for sales and engineering positions. He has hired engineers from Loyola Marymount University , CalTech, University of Southern California and UCLA , he says. Want 300 days of sun a year?"

Los Angeles 87

Los Angeles San Francisco Southern California Silicon Valley 87

Occam's Razor

FEBRUARY 9, 2015

Other tools, can provide more dimensions including children, political leanings, ethnicity etc… You can see how this might be a lot more interesting for a magazine or content sites, and perhaps a lot less to other types of businesses. I find this behavior to be a million times more useful than demographics or political leanings.

Metrics 60

Metrics Analytics Non-Compete Search 60

ConversionXL

FEBRUARY 11, 2016

According to Hanapin Marketing’s 2015/2016 State of Paid Search Report , most people feel pretty good about their PPC campaigns… Image Source. Gone are the days of advertising to everyone in San Francisco, California. There’s always a new mistake to make. The Current State of PPC. Needs to be persuaded.

PPC 48

PPC Matching Campaign San Francisco 48

Up and Running

NOVEMBER 25, 2015

You could actually be scouting new clients in Bogota while doing work with most of your clients in California. We’ve talked a little bit about planning, and lean management, and even some of the Kanban principles that we talked about a few episodes ago. They don’t understand this concept as a sales funnel.

Texas 60

Texas Small Business San Antonio New Hampshire 60

Up and Running

NOVEMBER 13, 2015

For a lot of small businesses, they start to think they’re making some sales, they’ve got a product. Then, of course, more effective sales down that sales funnel. To Tim Berry’s point, who was on this podcast a little while ago in a lean planning episode, a lot of this stuff comes from iterative thinking.

Marketing 60

Marketing United States Employee District of Columbia 60

Duct Tape Marketing

SEPTEMBER 26, 2018

One of my favorite examples from the book is a restaurant in Sacramento, California called Skip’s Kitchen. It’s an operational decision that they made that creates marketing, but it’s not a contest, it’s not a coupon, it’s not a campaign, it’s not a promotion. A viral campaign is a lottery ticket.

Montana 56

Montana Viral Sacramento Differentiation 56