ConversionXL

MARCH 19, 2020

When it comes to identifying what has changed, Labay continues: I’d think the first stop is analytics—who dropped off, what channels, who remained, etc., Use that intelligence to inform product portfolio and investment choices.”. What does a thoughtful campaign look like? but polls and surveys are obvious choices, too.

Marketing 121

Marketing Campaign Non-Compete Lean 121

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. are you doing the "branding campaign"?

Campaign 128

Campaign Analytics Metrics Search 128

ConversionXL

SEPTEMBER 22, 2020

The first step to any successful outreach campaign is to find the right blogs to reach out to. While there’s nothing wrong with trying to guest post on larger sites, if you don’t have a large portfolio of quality content, it can be a struggle to break through the noise. ” Focus on SEO benefits. What most pitches get wrong.

Social Media 116

Social Media SEO Email Campaign 116

Occam's Razor

SEPTEMBER 19, 2011

With a plethora of digital media channels at our disposal and new ones on the way every day(!), How do you figure out which channels to invest in more and which to kill? Oh, and the killer question… if you invest in multiple channels, how much incrementality does each channel bring to your bottom-line? The people.

.Net 119

.Net Campaign Channel Analytics 119

Brandanew

JULY 9, 2015

While Content Marketing can directly lead to that, many prioritize it lower than working say on improving the product or say, running campaigns that give short-term or immediate results. The easiest way to understand whether or not you have found the right experts is to check their portfolio of work. Image source: Flickr.

Marketing 100

Marketing SEO Metrics Agile 100

Duct Tape Marketing

APRIL 14, 2022

They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future. What makes it scalable and more of a marketing channel is that it's managed using software. John Jantsch (05:42): Is, is as opposed to just another channel.

Marketing 87

Marketing Affiliate Channel Software Review 87

crowdSPRING Blog

FEBRUARY 4, 2019

But, at least twenty graphic design firms from around the world have proven to be the best in their field, with gorgeous portfolios filled with impressive clients and prominent design campaigns. The National’s Sleep Well Beast campaign and album design, by Pentagram. Headquarters: London. Saks Fifth Avenue. MetaDesign.

San Francisco 86

San Francisco Design New York City New York 86

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! You spend money on SEO and PPC. If this were your data, start with questioning your PPC landing page strategy and then move to looking at your top SEO landing pages, and then look at bounce rates and next page analysis for those that stay. Jump-Start Your Learning. … A little better.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key. Who is to blame?

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. If I'm doing SEO for keyword cluster xyz, what am I really solving for? But it is horrible marketing to do a BUY FROM ME NOW campaign to See stage customers. Oh, and what is that small SEO effort at the very top? You want sales, yes.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

APRIL 13, 2015

If you are an ecommerce site, amongst many other things you can track customers who purchase multiple times, all kinds of product detail related to cart and checkout pages, your internal cross-selling and up-selling campaigns (small plug for event tracking on this one as well), multiple orders by the same customer, and like a million other things.

Analytics 60

Analytics Web eCommerce Metrics 60

Occam's Razor

MARCH 25, 2014

Your primary owned channel is your website, mobile or desktop. Your primary rented channels, at the moment, are your social existences. You are able to contribute content on these channels, you are able to engage with the audience, you are able to control the conversation/your presence a bit. Bonus reading: Rent or Own?

Metrics 155

Metrics Marketing Analytics Channel 155

Duct Tape Marketing

SEPTEMBER 14, 2022

John Jantsch (10:06): And now let's hear from a sponsor, you know, today everybody's online, but are they finding your website, grab the online spotlight and your customers attention with Semrush from content and SEO to ads and social media. And then we figure that out and we start trying to find ways of adding value and building a portfolio.

Audio 69

Audio Software Review Networking Social Media 69

Occam's Razor

SEPTEMBER 30, 2013

It impacts your organic rankings (even if there are tons and tons of factors that influence SEO results). Companies have an Email team and a SEO team and a PPC team and a Social Media team and a Display team and. Teach your company to optimize their digital strategy for a portfolio of outcomes, macro plus micro. So stop that.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

MAY 20, 2013

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. Not too shabby, right? That is not bad.

Analytics 139

Analytics Aggregator Channel B2B 139

Duct Tape Marketing

JULY 7, 2022

You can grab the online spotlight and your customer's attention with some rush from content and SEO to ads and social media. SEMrush is your one stop shop for online marketing, build, manage and measure campaigns across all channels faster and easier. Let's build a campaign, let's start, preframing the price increase early.

Customer 85

Customer B2B Framework Sales 85

Occam's Razor

NOVEMBER 15, 2010

No company in the Milky Way has succeeded without having a balanced portfolio of acquisition channels (fancy word for source of traffic). What to look for: I am really looking for a balanced portfolio of traffic sources. Search, Referring Sites, Direct, Campaigns. 10% Campaigns. How's yours? Talk about orbit!

Web 139

Web Analytics eCommerce Campaign 139

Occam's Razor

FEBRUARY 7, 2022

Bonus read: Four types of experiments you can run on Facebook: A/B, Holdout, Brand Survey, and Campaign Budget. ). One of the coolest things we’ve done over the last year is to ascertain how to get t rue incremental complete campaign brand lift for our large campaigns. Accommodate for this reality in your PR campaign.

Analytics 101

Analytics Programming Global Campaign 101

Duct Tape Marketing

MAY 26, 2020

Is there a particular email campaign that drives a lot of prospects to set up a sales call and eventually convert? those who click on residential will see the portfolio for homes the architect has designed, and informational content about the process of undertaking home renovations). Take, for example, a paid search campaign.

Architecture 94

Architecture Audience Social Media Campaign 94

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. If you are doing SEO then you are likely paying for someone. Bounce rate helps you find campaigns and landing pages that need to be killed / improved.

Metrics 151

Metrics Web Analytics CPA 151

YoungUpstarts

AUGUST 27, 2018

Content marketing rewards are usually two-fold: brand exposure and SEO benefits. However, scoring a backlink and its SEO benefits is often at the heart of content contribution. Remember to keep your published works as examples of your future work – start building that portfolio. Think long-term relationships.

Marketing 113

Marketing PR Later Stage Startup 113

The Next Web

JANUARY 24, 2014

SEO tricks diverted us away from the good material to the mediocre in our searching. A scattered and inconsistent presence over too many channels is a waste of your time. It’s hard to dismiss any single channel until you have tested it thoroughly, but if your team is of a limited size you may have to do that in the early days.

Social Media 127

Social Media Channel Technical Review Media 127

Occam's Razor

NOVEMBER 18, 2014

At a glance you can see all the big clusters of sources (close to the channels view in Google Analytics). If you are interested in any particular channel, Miscellaneous as an example, you can click on it and… boom! I've used Sunbursts to do the same with keyword portfolios. What would you like to plot? Makes me mad.

Analytics 143

Analytics Sierra Leone Channel Conversion 143

Occam's Razor

APRIL 23, 2012

Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. Analytics) and create a little pie of your Search, Campaign, Direct, Referral and Other traffic sources. How do you get it? It is pretty good.

Metrics 152

Metrics Analytics Search Channel 152

Occam's Razor

APRIL 29, 2013

1 Search Results Ranking = SEO Success. If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " 1 Search Results Ranking = SEO Success. Much money is spent on all kinds of demands to SEOs, big or small, which results in all kinds of shenanigans to try and get to #1.

Metrics 166

Metrics Marketing Search SEO 166

www.vccafe.com

MARCH 11, 2013

Campaign Monitor. SEO and Analytics Tutorials. SEO for Startups â?? web analytics measure marketing campaigns. SEO Digger â?? SEO and campaign management tool. SEO Keyword Analysis Tool. Campaigner - email marketing suite. Campaign Monitor â?? Login System. Social functionality.

Software Review 53

Software Review Technical Review Startup 53