Duct Tape Marketing

FEBRUARY 22, 2017

Distraction-heavy social media darlings come and go, but the email inbox is going strong after more than two decades. Twitter and Facebook can generate traffic, but when it comes to getting an immediate action, like a sales conversation, I’d rather hang out where business is being done, not where news articles and cat videos are consumed.

Curation 44

Curation Lead Generation Technical Review Email 44

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. There are a few things that make optimizing for B2B a different beast: The sales cycle is usually longer.

B2B 48

B2B Conversion B2C Sales Cycle 48

ConversionXL

MAY 27, 2022

Demand generation combines marketing tactics, strategies and programs to create awareness and drive interest in your products or services. The role of a demand generation manager (DGM) is to manage the team and the campaigns that create awareness and interest. DGMs see that demand is maintained throughout the sales cycle.

Demand 95

Demand Management B2B Campaign 95

ConversionXL

NOVEMBER 5, 2020

I put together a one-page website, a list of 100 people to reach out to, and a cold email script that would make seasoned sales professionals cringe. It starts with a simple email. I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. Most B2B buyers know this.

PR 120

PR B2B Lean Audience 120

YoungUpstarts

APRIL 25, 2016

by John Thies, CEO and co-founder of Email on Acid. Growing your list organically via single or double opt-in forms are the foundation of a healthy email list AND relationship. By purchasing a list, you run the risk of emailing a number of unqualified leads , or even worse… fake and malicious email addresses.

HTML 100

HTML Colorado Email Cofounder 100

ConversionXL

MAY 27, 2022

Demand generation is the combination of marketing tactics, strategies, and programs to create awareness and drive interest in your products or services. It aims to fuel your sales pipeline , shorten the sales cycle, and generate revenue. Lead generation focuses on driving demand with an individual buyer.

Demand 91

Demand Lead Generation PPC Leadership 91

ConversionXL

MAY 27, 2022

Sales intelligence platform Cognism cut their lead generation efforts by 90% in 2021. Cognism saw this growth by ditching the linear funnel and delivering value upfront, replacing a traditional strategy that brought them low- or no-intent leads. Like SEO, demand generation is a long game.

Demand 124

Demand B2B Distribution Channel 124

VC Cafe

MARCH 15, 2016

Lead Generation. Another way for you to get customers is to go after a certain group of prospects by cold calling and mass email, this is called Outbound Sales. Inside sales is heavily driven by marketing activities, such as SEO, paid search, paid social or PR campaigns. The sales’y part.

Sales 60

Sales Marketing Sales Cycle B2C 60

ConversionXL

MAY 27, 2022

More than two-thirds of buyers have researched your solution (and others’) before talking to sales. Plus, 60% prefer not to interact with sales reps at all. To fuel your pipeline and shorten the sales cycle , you have to create demand naturally. Sales are less likely to be forced with outbound methods. The message.

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. Sales finds aligned accounts and works with marketing to create customized journeys. ABM doesn’t stop at lead generation or new opportunities. Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention.

Customer 98

Customer Marketing Channel Acquisition 98

Duct Tape Marketing

OCTOBER 21, 2014

You began your AdWords campaign for your small business with high hopes and launched it, excited to fulfill orders from your new customers. A better way to run AdWords in these industries is to think of a longer sales cycle, and change your goal (called a conversion) from getting an immediate sale to getting their contact information.

Philadelphia 68

Philadelphia Cost Matching PPC 68

www.forentrepreneurs.com

FEBRUARY 2, 2010

Peeling back one more level, they may tell you that they ran three major campaigns to drive visitors to the site, as well as relying on the normal levels of word of mouth traffic. This is a little harder to do for channel sales, but still extremely valuable. SolidWorks 2: The best VAR management program in the world?

Metrics 55

Metrics Design Entrepreneur Startup 55

Duct Tape Marketing

MARCH 3, 2017

With as many as 76% of marketers planning to produce more content in 2017, it becomes critical to weigh the performance of content campaigns against goals. The overall performance of a content piece is determined by various factors such as a call to action click through, the number of leads generated etc. Not really.

Marketing 28

Marketing Metrics Clickthrough Analytics 28

ConversionXL

JUNE 2, 2022

2,320 sign-ups; 39% of attendees were net new accounts; 34 sales-qualified opportunities; 5 new customers immediately converted with LTV of over $100k each (normally a 9 to 12 month sales cycle). ABM campaigns are only as strong as a company’s support for the departments involved. Results of iRidium’s ABM efforts.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

ConversionXL

DECEMBER 9, 2013

Because this takes more time to communicate, you’d likely use long form pages or even better, an email drip campaign to communicate over a longer period and properly tune their emotions to a place where they feel empowered (not pressured) to solve the problem. Overall, the campaign would involve a lot of text.

Sales 126

Sales B2B Campaign Video 126

Duct Tape Marketing

JANUARY 26, 2016

Increase lead conversion by X. Increase quality leads by X. Shorten sales cycle. The native social media platform and email service provider analytics can round out a great deal of the activity measurement. Typically, business objectives fall into a list that looks something like this: Increase customer by X.

Metrics 28

Metrics Retention Analytics Sales Cycle 28

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. For long sales cycles, it is important to measure this to estimate marketing ROI for tactics in the short term.

B2B 42

B2B Metrics Marketing Startup 42