Remove Campaign Remove Engineer Remove Management Remove Sales Cycle
article thumbnail

Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.

B2B 150
article thumbnail

Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

To pull this off, they wouldn’t run a hit-and-hope campaign to target a ton of brands like T-Mobile and pray they’d notice. You can run lead generation campaigns while simultaneously using ABM to win or expand important deals. There are other factors involved in making your decision, such as: The complexity of the buying cycle.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 PPC Tactics for Account-Based Marketing Campaigns

ConversionXL

PPC campaigns continue to become increasingly well-targeted. While those tactics may have differentiated your campaigns in the past, they no longer do (or won’t soon). One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets—an account-based marketing (ABM) strategy.

PPC 131
article thumbnail

Account-Based Marketing Software & Tools

ConversionXL

Ultimately, a successful ABM campaign needs to solve three problems. Deliver tailored marketing and sales messaging to those people. Demandbase’s costs place it in the 96th percentile for “Marketing Account Management” software. Use analytics from ad campaigns to prompt sales staff to take action. Image source ).

article thumbnail

10 Reasons Why Your Marketing Plans Don’t Work

Up and Running

Gathering your team to plot out your next marketing campaign can seem daunting, especially for a new business. If you aren’t strategic and thoughtful about how you spend your money, you’re more likely to waste your money on campaigns and tactics that don’t work. . Include strategic call-to-actions on your campaigns (e.g.

Marketing 109
article thumbnail

CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

Daniel Layfield, Growth Product Manager at Codecademy. Dave Gerhardt: “Lessons I wish I knew as a first time B2B marketing leader” With his experience as a marketing manager first and a CMO now, Dave Gerhardt knows that being a marketing leader requires both marketing expertise and a set of marketing skills.

B2B 94
article thumbnail

How to Get Your SEO and PPC Teams on the Same Page

ConversionXL

It’s the same for search engine marketing. Too often, marketers find themselves managing multiple agencies or internal teams, each of which is trying to accomplish their goals. For example, our PPC team discovered fast-moving trends during the onset of COVID-19 for an events management company. SEO has a role. PPC has a role.

PPC 69