Occam's Razor

SEPTEMBER 20, 2010

People driven by your offline campaigns. If you were really smart you would use campaign tagged vanity url so you can segment them!]. Free, non-campaign, traffic. In a nutshell these are people show up without invitation (email, display, social campaigns) or they are people who already know you.

Analytics 122

Analytics Software Review Campaign Flash 122

Startup Lessons Learned

NOVEMBER 7, 2008

Lessons Learned by Eric Ries Friday, November 7, 2008 Using AdWords to assess demand for your new online service, step-by-step If you want to build an online service, and you dont test it with a fake AdWords campaign ahead of time, youre crazy. Start an AdWords campaign. Adword is a PPC method to promote your website.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Duct Tape Marketing

JUNE 8, 2017

How to Increase PPC CTR with These Quick Tips written by Guest Post read more at Duct Tape Marketing. Being a digital marketer, you keep hearing about CTR and also know that it holds utmost importance in digital marketing especially when it comes to PPC. Basically, there are a lot of reasons for you work on improving your PPC CTR.

PPC 52

PPC Matching Search Conversion 52

trada.com

APRIL 7, 2010

Skip to content Tina MVC for WordPress « Finding The Need for International Pay-Per-Click Campaigns Lijit: A Fun Tool in Your PPC Arsenal » The Stealth Mode: Trada’s Position on Staying Stealth Debate: Stay Stealth? One of my favorite startup debates is about stealth mode. We just trusted they’d keep it to themselves.

Stealth 40

Stealth PPC Advertising Conversion 40

Up and Running

MARCH 14, 2017

You must conduct client interviews, website usage tests, and maybe even set up a small PPC campaign to figure out whether or not the market is interested in you offering. Startup validation tactic 3: PPC (pay-per-click) test campaigns. Startup validation tactic 4: Email test campaigns.

Business Plan 94

Business Plan PPC Lean Campaign 94

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. "Engagement" Is Not A Metric, It's An Excuse. How do I choose well?

Analytics 124

Analytics Metrics SEM Web 124

crowdSPRING Blog

MAY 19, 2013

Online advertising such as keyword search, CPC/PPC, and display ad placement is, quite simply, a waste of money. As a result of more and more small businesses have sought alternative channels for their marketing strategies, such as value-add partnerships, inbound marketing campaigns, search engine optimization and social media marketing.

Small Business 96

Small Business Social Media Marketing Lean 96

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Of course look at our favorite metric bounce rate by keyword (that tells you if you can get people to give you one solitary click , the most primitive measure of SEO success). Use it to time your campaigns. "When

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

DECEMBER 13, 2022

For conversion optimization , the main difference is the variability of Internet traffic. In general, bandits are great for: Headlines and short-term campaigns; Automation for scale; Targeting; Blending optimization with attribution. Define your target metrics. The Internet is full of case studies steeped in shitty math.

Analytics 127

Analytics Technical Review Software Review Framework 127

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Bounce rate.

Analytics 106

Analytics Metrics Channel Campaign 106

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. What consideration state might someone be in?

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

OCTOBER 4, 2021

It’s a proverb as old as the internet, probably older. We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

AUGUST 11, 2015

Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). We mis-align metrics and dimensions across Users, Session, Hits. Campaign Cost Analysis. Key Metrics: Map Overlay Visualization. Explore here: Dimensions & Metrics Explorer.

Analytics 60

Analytics Customer Metrics eCommerce 60

ConversionXL

NOVEMBER 14, 2013

So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. What about PPC? So no wonder 59% of businesses have figured out that they should fix their conversion machine before pumping any more dollars into their PPC or SEO campaigns. Still not convinced?

PPC 123

PPC Analytics Conversion SEO 123

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key. Alexander Velinov.

Analytics 131

Analytics Marketing Campaign Metrics 131

The Startup Magazine

MARCH 28, 2021

When e-commerce first took off in the 1990s, web traffic was regarded as the most critical metric for measuring a website’s popularity. Other metrics to measure online performance did not yet exist. Long-tail keywords do not account for the bulk of internet searches. Make sure your website is mobile-friendly.

SEO 179

SEO Social Media Search Campaign 179

crowdSPRING Blog

JULY 24, 2018

The Google Display Network has a massive reach of approximately 90% of global internet users. Although Google AdWords offers a wide range of diverse ad formats, text-based PPC ads form the core of AdWords. If you want to start a drip marketing campaign, Drip is a natural choice. Not impressed? Prefer a streamlined process?

Social Media 51

Social Media Marketing Analytics Audience 51

crowdSPRING Blog

JULY 24, 2018

The Google Display Network has a massive reach of approximately 90% of global internet users. Although Google AdWords offers a wide range of diverse ad formats, text-based PPC ads form the core of AdWords. If you want to start a drip marketing campaign, Drip is a natural choice. Not impressed? Prefer a streamlined process?

Social Media 48

Social Media Marketing Analytics Audience 48

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things. Not today.

Analytics 145

Analytics Metrics API Web 145

ReadWriteStart

FEBRUARY 25, 2020

The internet is now available in nearly every part of the world, and the number of Internet users grows every year. Digital marketing methods use trackable metrics that show marketing performance and behavior of customers. Email marketing, SEO or PPC campaigns can cost very little to launch and run.

Marketing 158

Marketing Early Stage Startup PPC 158

ConversionXL

DECEMBER 2, 2015

The main difference, however, lies in the variability of internet traffic. In general, bandits are great for: Headlines and Short-Term Campaigns. Define your target metrics. Something related, that the internet always gets confused on, is called the novelty effect. We’ll measure this using (data metric).

Technical Review 48

Technical Review Analytics Framework Software Review 48

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Why do I do it?

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Occam's Razor

MAY 20, 2013

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. And what metric should you focus on in this proper end-to-end view? Digital is an obsession for almost everyone who reads this blog. for a while.

Analytics 139

Analytics Aggregator Channel B2B 139

ConversionXL

JUNE 22, 2016

an internet connection, WordPress, and through some magic alchemy, the world might welcome a new conversion rate optimization blogger. As the author put it , “Just because eBay is a big company with a big marketing budget doesn’t mean that whoever’s in charge of their PPC knows what they’re doing. Big companies – whole empires even!

Programming 61

Programming Technical Review Security Analytics 61

Occam's Razor

FEBRUARY 22, 2010

We all get our internet access from Internet Service Providers (ISP's), and as we surf the Web, our requests go through the servers of these ISP's to be stored in server log files. Check the definitions of various metrics. Just choose an industry from their site, I choose Internet Travel , and bam!

Analytics 123

Analytics Securities and Exchange Commission Search Engineer 123

Occam's Razor

OCTOBER 19, 2010

Or, if you truly want my admiration, you'll compute Profit and Margin for your campaigns in Microsoft Excel or using the most relevant database query. Mongoose Metrics ~ ifbyphone. I know Mongoose Metrics a bit more and have been impressed with their solution and evolution over the last couple of years. LivePerson.

Analytics 135

Analytics Web Non-Compete Campaign 135

ConversionXL

APRIL 12, 2017

Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently. Combine qualitative usability research and quantitative custom metrics (not metrics that come out of the box). Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

OCTOBER 30, 2021

However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. Creating content for this keyword gives Campaign Monitor the chance to make a good first impression and incentivize readers to learn more about what they offer.

Customer 140

Customer Marketing Social Media CPA 140