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How Betancourt Lopez Used Viral, Influencer Marketing to Grow Hawkers Brand

The Startup Magazine

With a viral approach to marketing and customer-friendly pricing, Hawkers today is sold primarily online and in 50 countries. They created a Kickstarter campaign that raised nearly €190,000 from 9,000 supporters. Betancourt Lopez understood the value of viral marketing, especially for a key demographic — young people.

Viral 158
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Do You Have An Agile Social Media Policy?

The Startup Magazine

If you try to jump on a hashtag bandwagon to go viral but do so too slowly, for instance, you’ll just end up making yourself appear sluggish in the eyes of your followers. Creating valuable opportunities to exploit with social media campaigns and buzz-worthy posts aren’t the only thing you should be paying attention to, either.

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Pick the Perfect Name for Your Startup

mashable.com

She has written about culture for Momentum Magazine, business for Resource World Magazine, and a mess of assorted topics for The Huffington Post. Anyone who has sat stymied with their cursor blinking in a “username” field knows that coming up with a name is harder than you’d think. How Do I Start? Ask yourself: 2. The downside?

Naming 94
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How Betancourt Lopez Used Viral, Influencer Marketing to Grow Hawkers Brand

The Startup Magazine

With a viral approach to marketing and customer-friendly pricing, Hawkers today is sold primarily online and in 50 countries. They created a Kickstarter campaign that raised nearly €190,000 from 9,000 supporters. Betancourt Lopez understood the value of viral marketing, especially for a key demographic — young people.

Viral 78
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Increase Repeat Purchases with Cohort Analysis

ConversionXL

Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. By campaign of first order. Companies with a high LTV have a strong brand image , earn word-of-mouth and organic referrals, and enjoy “search monopolies”—conversions by brand name search. Image source ).

Retention 126
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The Thirteen Fastest Ways To Boost Traffic To Your Website

The Startup Magazine

So, you’re missing out if you’re not using them in your paid search or SEO campaigns. Sharability adds to the potential of your content going viral. Landing pages are not only linked to marketing campaigns like SEO and paid ads, but they are also essential to marketing. Make sure your website is mobile-friendly.

SEO 183
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. In the second part of the talk a large client joined FBe on stage to make the case for Facebook campaigns. From the data presented, there is no way to tell if the Facebook campaign worked or not. Attribute it all to the Facebook campaigns.

Metrics 165