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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing strategy.

Campaign 149
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When The Mobile Evolution Turns To Revolution

YoungUpstarts

It wasn’t that long ago that web-savvy marketers were touting the advances in technology that allowed anyone to build a website, publish a blog, or embark on a social media campaign. by Scott Hirsch, f ounder and CEO of Appsbar. The advent of mobile platforms has rendered all of those tools passé.

Mobile 160
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How to Navigate the New Era of SEO: Strategies for Understanding Consumer Search Behavior

Duct Tape Marketing

John (08:17): Well, and there was a point in time when if I wanted business, I wanted eyeballs, I just spun up a campaign for ads, and that got me those things. We work with clients at my marketing agency, so telling their stories of their brands and marketing campaigns and really getting deep into the founder's story. (10:06):

SEO 70
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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

It’s always fun debating companies with Dana because she’s always so knowledgeable on deals – particularly those in the digital media, ad-tech and eCommerce spaces. Helps content publishers and advertisers launch campaigns that develop viral distribution attributes and therefore gain “buzz.”. Greycroft is an early-stage VC.

Partner 240
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[INTERVIEW] Eldon Mascoll, Toronto Entrepreneur, Founder Of Freedom Park Media Group

YoungUpstarts

Since the 90s, Toronto-based entrepreneur Eldon Mascoll has been making his mark in the media industry, working in areas that include television production, film, marketing and advertising. Q: Your career has spanned from working on various media ventures to opening and operating your own franchise. Don’t be afraid to fail.

Media 113
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Podcast Strategy: A Roadmap for Businesses

ConversionXL

I’m a strong believer in not jumping into a technology, channel, or media format just because everyone else is doing it. Once objectives are identified and prioritized, your podcasting plan should outline strategies and tactics, which include format, frequency, duration, host/s, point of view, guests, research, syndication, and marketing.

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Why I Like Our Investment in Triple Lift

Genuine VC

Using real-time image engagement analytics, the company identifies and amplifies brands’ images through initiating paid media and catalyzing earned media. We at NextView Ventures are happy to join co-investors True Ventures, iNovia, and the rest of the syndicate. Today Triple Lift announced their $2M seed round financing.