Duct Tape Marketing

JUNE 8, 2017

The importance of negative keywords in the success of any Google AdWords campaign is incomparable. Negative keywords are those keywords that prevent your ads from being displayed for any kind of irrelevant and inappropriate search queries. Remember that your ad will never achieve a good CTR if it appears for irrelevant search queries.

PPC 52

PPC Matching Search Conversion 52

Occam's Razor

JULY 22, 2013

But it is horrible marketing to do a BUY FROM ME NOW campaign to See stage customers. Why is it that SEO is only focused on our brand terms and product names, when there are 9 million additional intent-identified queries in the Do stage and 14.6 Why did the company have such a poor paid search strategy? It is also rude.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

AUGUST 14, 2019

Your join key could be a page URL, product name, user ID, or many other things. In the panel displayed, select or search for the first data source you want to compare. The correlation wasn’t a surprise, but it confirmed the success of our SEO campaign. To blend data, the data sources need to share a common dimension.

Analytics 123

Analytics Metrics eCommerce Search 123

Duct Tape Marketing

DECEMBER 1, 2022

They were, it was, they were looking at political campaigns and had me on as like a, a commentator. So, um, John Jantsch (01:46): How do you, not political marketing, how, how do you use TikTok for political campaigns now? That wasn't the show that I was on, but yeah, no, it was a, I was on a political marketing show.

Charlotte 86

Charlotte Audience Technical Review Chicago 86

Occam's Razor

SEPTEMBER 7, 2010

Tens of thousands of rows of keywords in the Search Report (even for this small blog!). Hundreds and hundreds of referring urls and campaigns and page names and so on and so forth. Now at a glance you can compare direct traffic with referral traffic with paid search with organic search with campaigns with.

Analytics 109

Analytics Web Peru Argentina 109

Duct Tape Marketing

SEPTEMBER 5, 2014

If you keep posting comments like, “This (product name) is the best thing ever,” you’ll be ignored – or worse. Naturally, you want to optimize your site accordingly for search engines, But if you efficiently sift through the noise on other sites to identify fresh prospects, you may have more opportunities than you’re able to handle.

Marketing 69

Marketing Social Media Curation Boston 69

www.rocketwatcher.com

NOVEMBER 8, 2010

Timeframes Days target to prospect – this will vary depending on your campaign but over time you will be able to track and compare similar tactics to each other. I do this by program/campaign so I can compare email campaigns to pure advertising (for example). It can also indicate the effectiveness of your salesforce.

B2B 42

B2B Metrics Marketing Startup 42

ConversionXL

NOVEMBER 11, 2015

Here’s a review from Judah Phillips ,, an analytics expert, consultant, and author who wrote Building a Digital Analytics Organization , Digital Analytics Primer , and Ecommerce Analytics : Judah Phillips : “Adobe offers a selection of analytics products named “Adobe Analytics” as part of the “Adobe Marketing Cloud.”

Software Review 48

Software Review Technical Review Development Team Review Conversion 48