Channel Design Leadership Vertical 
ReadWriteStart
AUGUST 18, 2020
In the context of COVID-19, banks try to keep their customers safe, educating them on how to make contactless payments, use remote channels, and leverage digital tools to manage their finances and complete transactions. The post-Coronavirus world is now experiencing a complex change affecting all the industries and verticals.
Steve Blank
MARCH 19, 2009
They sold their product through the computer retail channel, something I knew nothing about. They had an existing distribution channel and their dealers and customers thought they knew who the company was and what it stood for. Theme: Digg 3 Column by WP Designer. The first step was to recruit a new management team.
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Occam's Razor
JULY 24, 2018
Some metrics apply across all channels, like Awareness, Consideration and Purchase Intent. When designating a metric as a KPI, this is your foremost consideration: depth of influence. Action #2: Aligning Metrics & Leadership Altitude. You see more digital metrics because digital is more measurable. What’s your quadrant?
Steve Blank
JUNE 8, 2009
In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. would look in each of the verticals. Sales – What Channel to reach the customer? For example, How does sales differ from one market to another?
Steve Blank
APRIL 30, 2009
SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. The design was actually a negative drag on selling anything off a retail shelf.
Hearpreneur
DECEMBER 8, 2019
This focus has helped me recruit the best and the brightest in the field, build a world-class operation, and most of all, with all the knowledge in a specific vertical, help build a leading agency for food & beverage manufacturers that are looking to build a direct to consumer channel. Thanks to Aalap Shah, 1o8 ! #5- 5- Two things.
Steve Blank
APRIL 9, 2009
Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. Two paragraphs, Five bullets. It didn’t take more.
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