Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Or blame my MarCom department who approved it. Worry about the sales results. What did we learn?

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Startup Professionals Musings

JUNE 15, 2016

Digital marketing is the cost-effective place to start, utilizing the internet, mobile phones, display advertising, and other digital mediums. It is search engines, web content, blogs, social media, e-mail direct, on one of many mobile-phone approaches? Determine the best digital channels and marketing objectives.

Marketing 120

Marketing Social Media Channel Startup 120

VC Cafe

SEPTEMBER 5, 2012

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

API 167

API Viral Startup Retention 167

Lightspeed Venture Partners

DECEMBER 3, 2010

Brand advertising starts to move online, boosting premium display, video and social media. Many brand advertisers are spending their experimental budgets widely in social media as they attempt to figure out how to promote themselves through Facebook, Twitter, Foursquare and other platforms. Real time web usage outpaces business models.

Internet 114

Internet eCommerce Advertising Flash 114

Up and Running

SEPTEMBER 13, 2021

That makes it an essential driver of your web marketing strategy and the management of your website. User acquisition data is fundamental to maximizing your return on investment for marketing. Customers use a variety of channels to get to your website. Here is a summary of the most commonly-used channels.

Analytics 93

Analytics SEO Channel Search 93

YoungUpstarts

SEPTEMBER 27, 2016

You have to make it incredibly easy for people to remember you and find you on the world wide web, and that means being one click away when interacting with your audience. Currently, one in every ten online purchases around the world originates from social media channels. Start building your email list. Don’t believe us?

Channel 100

Channel Social Media United States Email 100

Women Entrepreneurs Can

JANUARY 19, 2021

Effective marketing is at the core of any online strategy. However, all too often, people think that effective marketing is simply knowing how to advertise. Direct marketing like that is useful, and it is one of the best ways to get a short-term surge of customers when you start a campaign. Get Social. Get Share-Happy.

Marketing 52

Marketing Social Media Campaign Advertising 52

YoungUpstarts

MAY 24, 2012

In a “hyperconnected, ultra-competitive, and supercluttered marketplace”, doing more of the same big idea advertising on mostly mainstream media channels isn’t going to work anymore. Activate word of mouth with PR, social media, and content placement. Use direct marketing and promotions to encourage purchase.

Social Media 145

Social Media Channel Curation PR 145

Both Sides of the Table

AUGUST 2, 2009

Twitter is the new CRM (customer relationship management) channel. Capture the data – the currency of online direct marketing prior to Twitter was the email address. If a brand had your email address and permission from you to send occasional messages to you then you could effectively market new products or services.

Conversion 235

Conversion Management Social Network Philadelphia 235

Duct Tape Marketing

APRIL 11, 2013

Here are a few tips to boost your content marketing: 1. Content marketing may require different tools and a different mindset than direct marketing, but that doesn’t mean the two can’t play together. Each of these channels present sharing opportunities as well, and by extension further repurposing. Use Hyperlinks.

Small Business 71

Small Business Audience Channel Direct Marketing 71

Occam's Razor

SEPTEMBER 19, 2011

With a plethora of digital media channels at our disposal and new ones on the way every day(!), How do you figure out which channels to invest in more and which to kill? Oh, and the killer question… if you invest in multiple channels, how much incrementality does each channel bring to your bottom-line?

.Net 119

.Net Campaign Channel Analytics 119

Duct Tape Marketing

MAY 9, 2017

But it seems to me like there’s almost a sort of strategic snippet you know, channel that I think we have to be playing today. That’s one of those things that I think you know there’s a little knowledge of location snippets and some of that stuff has just kind of gotten built in. What’s your take on that?

Search 30

Search Technical Review SEO Small Business 30

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. Pledge to shift away from a one-size-fits-all data puke, and use your web analytics tool to create a customized dashboard. I mean really use the tools. Ravage all the features. Ravaging data.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

MAY 27, 2015

The web is dead. Mobile web is dead. Per our friends at Wikipedia, Programmatic encompasses an array of technologies that automate the buying, placement and optimization of media inventory. While it made a ton of sense, no sane person would say that we could do anything close to that using the media platforms of the time.

Analytics 60

Analytics Marketing Mobile Audience 60

ReadWriteStart

NOVEMBER 12, 2010

By using social media to spread the word, this free site currently lists over 10,000 service providers, ranging from hairdressers to personal trainers to piano teachers. My first question was what categories is he focusing on as his market entry points. Taha needs to grow both bases, but subscribers a bit ahead of vendors.

Tanzania 128

Tanzania Africa Entrepreneur Startup 128

Rob Go

AUGUST 10, 2011

As LinkedIn , Zynga , Groupon and other Web 2.0 This naturally leads people to speculate on the still private financials of other Web 2.0 For the most sophisticated brand marketers, this is accomplished through Marketing Mix Modeling where they can directionally attribute a dollar spent to the short-term return in sales.

Advertising 62

Advertising Valuation Channel Distribution 62

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

The difference here is the entry-level cost to buying web property, not physical property, is much lower than what it is to buy real-world properties. To get into the property market you have to get loans of hundreds of thousands of dollars. This was before Facebook or anything like that. He really loves small business.

Technical Review 76

Technical Review Software Review Prospectus Audience 76