Remove Channel Remove Product Remove Syndication Remove Viral
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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

But truthfully both Dana and I are more aligned with the lean startup principles and believe you only go FAT when you’ve really proved out your product / market fit. Interesting that Booyah is led by a former game producer, Keith Lee, who formerly launched very large products for Blizzard Entertainment. Total raised: $29.5mm.

Partner 240
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Lighting the match – going viral

Berkonomics

What are the elements needed to focus upon in making the attempt to take a product viral? Dave’s syndicated cable show: The Berkus Report. of going viral that makes all the difference between failure and success.) Second: channels. Not every social network is a Facebook or Instagram. Third: cost.

Viral 71
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Announcing First Round’s Investment in GroupMe

This is going to be BIG.

They also couldn’t have asked for a better syndicate of investors. He introduced himself and we kept in touch through all the various social media channels—until I heard he was leaving Gilt. What you might lose in the power of search and virality, you gain in the additional ways users will interact with you.

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HOW TO: Hire the Perfect CTO

mashable.com

a New York-based sizzle reel production company specializing in promotional videos for PR and marketing professionals, and the Young Entrepreneur Council. It will be important that your CTO can execute on big projects, too, hacking away to build an amazing product that is agile. ); // Welcome to Mashable! Experience with Startups!

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Overclocking Content: How To Get More From What You Already Create

Entrepreneurs-Journey.com by Yaro Starak

Rich Schefren demonstrated how to easily create all three mediums using live webinars as your base product content production tool, redistributing them in text transcripts, mp3s and video recordings. For me, time in transit is study time , when I get most of my information product consumption done. His justification?

Audio 73
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YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. Some brands have channels with content that is rarely updated or it is just a digital repository of their TV commercials. Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), Everyone wins.

Analytics 149
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Startup Investor Makes a Deal: Engineers for Equity

mashable.com

“Most of that money [from venture capitalists and angels] is used to build a product,&# explains Haig Kayserian, the CEO of Kayweb Angels. “Once that product is built, you will probably have given away a lot of equity.&# ); // Welcome to Mashable! Sign in with Facebook or Twitter to get started!

Equity 74