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Social Media Analytics: Twitter: Quantitative & Qualitative Metrics

Occam's Razor

Twitter is amongst new media channels that are challenging how we communicate, with whom we communicate and perhaps most fundamentally how we (Marketers) influence people. Sadly execution and analysis of these new social media channels has been hobbled by old world thinking. Quantitative Metrics / Analyses.

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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

Measuring customer acquisition for peak effectiveness How to calculate ecommerce customer acquisition cost Calculate much your customers are worth: LTV MRR, churn rates, and other factors that affect your LTV/CAC ratios Find and fix customer acquisition funnel leaks 5 customer acquisition strategies to increase sales and loyalty (with examples) 1.

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How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

For example, person #1 is searching for “the best social media software for automation.” In digital marketing, this will most likely be through search engines and social media. Social media, on the other hand, are browsing channels. Generating awareness through social media. Image source.

Customer 140
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

How to create a growth hacking strategy using the pirate metrics model. Growth hacking in marketing incorporates the five stages of the customer lifecycle into the “ AARRR Framework ,” otherwise known as the “Pirate Metrics model.”. But it’s not a channel you can scale as easily as LinkedIn , which offers a similar audience.

Retention 113
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Product Design for SaaS Startups: Best Practices and Examples

ReadWriteStart

This is important for products that collect a lot of data, such as social media platforms or e-commerce sites. MRR is a crucial metric for measuring the growth of a SaaS business. Customer churn rate: Customer churn rate is the percentage of customers who cancel their monthly SaaS subscriptions.

Design 105
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4 Essential Elements Of An Effective Video Marketing Strategy

YoungUpstarts

Knowing your goals will allow you to evaluate success better and look at the right metrics. And if your goal is to retain your current clientele, you’ll need to look at your churn rate. You might think that social media and YouTube are natural choices. Find Your Voice. Have a Clear Distribution Plan.

Video 207
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How Technology and Training Fueled One Ad-Based Company’s Growth

ReadWriteStart

Gain it he did: “Because we believe in teaching from example, I was running ad campaigns and analytics for the Golden State Warriors, MGM, Ashley Furniture, Social Media Examiner, and other big companies — then documenting the process step by step,” Young explains. “I Reinventing the Wheel .