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Founder Interview: Salo Sterental, Co-Founder of SoStereo, Marketing with Music

The Startup Magazine

As part of our Founder interview series , The Startup Magazine caught up with Salo Sterental, Co-Founder of the SoStereo, a marketing firm that enables brands and artists alike to unlock the marketing power of music. Salo: Zumba Fitness approached Beto (my co-founder) and I with a unique problem.

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8 Keys To Maximizing Your New Venture Stock Net Worth

Startup Professionals Musings

Every entrepreneur needs to understand the following basics, to be addressed at company formation, as they engage a qualified attorney to draw up the paperwork: Allocate founder’s stock commensurate with commitment. Key founder vesting should have no cliff. This is called stock dilution control.

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10 Startup Founder Decisions That Have No Good Answer

Startup Professionals Musings

Most entrepreneurs struggle with many startup founders quandaries in building their business, and these key dilemmas are probably the biggest source of pain and failure for the entrepreneur lifestyle. Don’t wait for the harsh reality of the demanding business world to start thinking about these tradeoffs.

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How To Prevent Your Founder’s Shares From Vaporizing

Startup Professionals Musings

Every entrepreneur needs to understand the following basics, to be addressed at company formation, as they engage a qualified attorney to draw up the paperwork: Allocate founder’s stock commensurate with commitment. Key founder vesting should have no cliff. This is called stock dilution control.

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A Different Path To Startup Success: How To Avoid Taking Money And Losing Control

YoungUpstarts

I raised money and traded equity, but with my venture, I had to make one of the toughest decisions, to build it with some assistance of co-founders. Also, determine the market demand to make sure what you’re doing is sustainable. Find the right co-founders. Often, this is considered as a mistake.

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Flexible VC, a New Model for Companies Targeting Profitability

David Teten

(co-written with Jamie Finney, Founding Partner at Greater Colorado Venture Fund. From RBI, Flexible VCs borrow the ability to reap meaningful returns without demanding founders build for an exit. By tying payments to actual revenues, founders and investors remain aligned around the company’s real-time performance, good or bad.

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What Happens When Startups Turn from Their Innovation Stage to Operational Excellence?

Both Sides of the Table

As the idea went from innovating on software & systems to launching a company to rolling it out in the field brought on Rahul Gandhi as his co-founder to physically launch the company. and we were met with weak demand, slow growth and high costs. Seriously, this happens.