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Founder Interview: Salo Sterental, Co-Founder of SoStereo, Marketing with Music

The Startup Magazine

As part of our Founder interview series , The Startup Magazine caught up with Salo Sterental, Co-Founder of the SoStereo, a marketing firm that enables brands and artists alike to unlock the marketing power of music. Salo: Zumba Fitness approached Beto (my co-founder) and I with a unique problem. Quality control?

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10 Ways Your Startup Co-Founder Is Like A Good Spouse

Startup Professionals Musings

In fact, I would broaden the definition of partner from co-founder to “business partner.” The reason is that good attributes apply equally well to “external” partners, as they do to internal partners, like a co-founder or CTO. Partner decisions are more important than team member hiring decisions.

Cofounder 221
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Quattro Development Co-Founders Share Tips for Overcoming Mishaps in Real Estate Development

The Startup Magazine

The path to success is far from easy, which is a lesson Quattro Development’s founders, Rob Walters and Mike Liyeos, know all too well. The duo recall their most profound failures as co-founders, as well as the steps they took to overcome misfortune and become a premier national developer.

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How To Find the Right Co-Founders?

Steve Blank

How do you figure out what’s the right mix of skills for the co-founders of your startup? “After reading your post on Why Founders Should Know How to Code it looks like web/mobile startups have it easy. Trying to figure out what the right set of co-founders isn’t so clear. Who can I hire later?

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Finding a Technical Cofounder for Your Startup

SoCal CTO

I've recently received several emails from people looking for a technical cofounder for their startup. Before you go out looking for your Cofounder, you should also be thinking about what will motivate them as I talk about in How to Hunt Programmers for Your Startup - A Field Guide. Here's an example of that kind of email.

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CTO Founders / Cofounders

SoCal CTO

Knowing a lot of CTO founders, I can tell you that Roger is fairly accurate in his assessment of the desire of CTOs to find the right cofounder to be the business side. Mark Suster has similar advice in Hiring at a Startup? Mark Suster defines founder vs. cofounder a bit more in Most Common Early Start-up Mistakes.

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10 Attributes Of The Perfect Partner For Your Startup

Startup Professionals Musings

In fact, I would broaden the definition of partner from co-founder to “business partner.” The reason is that good attributes apply equally well to “external” partners, as they do to internal partners, like a co-founder or CTO. Partner decisions are more important than team member hiring decisions.

Partner 385