Remove Community Remove Dilution Remove Metrics Remove Revenue
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Flexible VC, a New Model for Companies Targeting Profitability

David Teten

His work on VC and small communities can be found at greatercolorado.vc/blog. More and more startups are pursuing Revenue-Based VCs , but “RBI” doesn’t fit everyone. Flexible VC 101: Equity Meets Revenue Share. (co-written with Jamie Finney, Founding Partner at Greater Colorado Venture Fund. Of the Inc. 5000 companies, only 6.5%

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Shattering The Mold: Unleashing the Creator Economy in B2B Marketing

Duct Tape Marketing

Her keen insights into leveraging community and human-centric approaches provide a fresh perspective on evolving B2B marketing practices. It’s a rich, untapped terrain for B2B marketing, offering a humanized and community-centric approach that can significantly contribute to business growth. [13:13]

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In 2017, GE Will Buy More Tech Startups Than Google

Hunter Walker

One note is that if this type of acquisition occurs early in a company’s lifecycle, they can work out VERY well for founders (usually followed by the investor community speculating that they “sold too early”). Next Level: Buying Customers/Revenue/Distribution. See Mint and Periscope as examples. Apparently so.

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Why you probably don’t need an API strategy

The Next Web

In other words, the API is the target of a distinct business and opportunity (with its own metrics), which will then have a range of tactics to support it. The most common example of an API strategy is around companies who aspire to build a developer community as a new revenue source or as the foundation of their business.

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The Very Best Digital Metrics For 15 Different Companies!

Occam's Razor

The very best analysts distill, rather than dilute. There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard….

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How to Build an Audience with Social Media Brand Marketing

ConversionXL

Founded in 2015, revenue intelligence startup Gong is now valued at $7.25 They make those searches in places where their peers are: a Slack community, a Reddit channel, a Facebook group, a direct message, an email, or a Zoom. When someone shares your YouTube video on Twitter, you can track that metric. Around 77.5%

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The Direct-to-Consumer Checklist

Austin Startup

Discounts too early can also have the adverse effect of diluting a brand when targeting a more affluent customer segment. The expectation around customer service these days is very high, especially for brands that are heavily leveraging Facebook and Instagram communities. Are you prepared for continued investment in customer service?