article thumbnail

8 Priorities When Offering A New Product Or Service

Startup Professionals Musings

Make sure new solutions offered actually build your brand, rather than dilute it. To win in this environment, you may need to expand your leadership in industry conferences and community activities. The cost of any new product these days must include education and rollout marketing, perhaps equal or greater than the development costs.

Product 354
article thumbnail

Flexible VCs With Structures Between Equity and Revenue-Based Investing

David Teten

His work on VC and small communities can be found at greatercolorado.vc/blog. This essay is part of a series on alternative VC: I: Revenue-Based Investing: a new option for founders who care about control. II: Who are the major Revenue-Based Investing VCs? IV: Should your new VC fund use Revenue-Based Investing?

Equity 78
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Who are the Major Revenue-Based Investing VCs?

David Teten

So you’re interested in raising capital from a Revenue-Based Investor VC. A new wave of Revenue-Based Investors (“RBI”) are emerging. For background, see Revenue-Based Investing: A New Option for Founders who Care About Control. Rational burn profile, up to 50% of revenue at close, scaling down. Bigfoot Capital.

Revenue 60
article thumbnail

Flexible VC, a New Model for Companies Targeting Profitability

David Teten

His work on VC and small communities can be found at greatercolorado.vc/blog. More and more startups are pursuing Revenue-Based VCs , but “RBI” doesn’t fit everyone. Flexible VC 101: Equity Meets Revenue Share. Flexible VC: Revenue -based. Gross Revenues (generally 2-8%). Of the Inc. 5000 companies, only 6.5%

article thumbnail

7 Considerations In Choosing A Startup Funding Source

Startup Professionals Musings

Angels will likely agree to simpler term sheets, better valuations, and less restrictive terms on potential dilution, voting rights, exit options, and executive roles. How good are your connections in the investor community? How big is your startup opportunity? You need a warm introduction for most VCs, to get their attention.

article thumbnail

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing

Duct Tape Marketing

Her keen insights into leveraging community and human-centric approaches provide a fresh perspective on evolving B2B marketing practices. It’s a rich, untapped terrain for B2B marketing, offering a humanized and community-centric approach that can significantly contribute to business growth. [13:13]

B2B 80
article thumbnail

How to Plan a Business Expansion Using Your Business Plan

Up and Running

I was the CFO of a community health clinic system, and we were quickly growing with scarce resources. Our mission, as defined by the community partners that formed us, was to provide medical, dental, and mental health services. Will marketing for the expansion dilute marketing of your brand or other products?