Remove Conversion Remove Customer Development Remove Hiring Remove Technology
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It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Not because they have a conversion problem but because they never really nail the product or how to market it. This is not a conversion problem. This is a customer development problem.

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The Customer Development Manifesto: The Startup Death Spiral (part.

Steve Blank

This post describes how following the traditional product development can lead to a “startup death spiral.&# In the next posts that follow, I’ll describe how this model’s failures led to the Customer Development Model – offering a new way to approach startup sales and marketing activities.

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Convergent Technologies: War Story 1 – Selling with Sports Scores.

Steve Blank

Twenty eight years ago I was the bright, young, eager product marketing manager called out to the field to support sales by explaining the technical details of Convergent Technologies products to potential customers. They couldn’t keep up with the fast product development times that were enabled by using standard microprocessors.

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Affordable and Efficient App Development

The Startup Magazine

While app development can be very beneficial, that’s only true if it’s done the right way. As the technology industry continues to grow, the tech talent pool has expanded exponentially. If you want app development that is both affordable and efficient, you need to know how to hire programmers to do the job.

Developer 107
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See More than 120 Speakers and Mentors at The Lean Startup Conference

Startup Lessons Learned

He’ll talk about making a profit and making a difference in a conversation with New Media Ventures’ Christie George. As the emeritus Chief Technology Officer of the United States, he still connects government and Silicon Valley. Bill Gross founded Idealab in 1996, making it the longest-running technology incubator alive today.

Lean 165
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The Entrepreneur’s Guide to Setting Up Your First Website

Up and Running

He has been an entrepreneur since he was young, founding top conversion and marketing companies like Crazy Egg, Kissmetrics, Quick Sprout, and more. These don’t require coding skills—they’re usually visual templates that are easy to use but don’t allow for great customization (that would require technical skills). Custom development.

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Hiring – Easy as Pie

Steve Blank

Over the last few weeks I’ve gotten involved in hiring for two startups, a public agency and a non profit. Part of each conversation was getting asked to help them put together a “job spec.”. If you’re hiring an operating executive (CEO, VP, Executive Director, etc.). Are you hiring for search or execution skills?

Hiring 295