Conversion Customer Development Viral Web 
Steve Blank
NOVEMBER 16, 2009
I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses. In it, I got asked a question I often hear: “What if we have a web-based business that doesn’t have revenue or paying customers?
Steve Blank
SEPTEMBER 22, 2011
As part of our Lean LaunchPad classes at Stanford, Berkeley, Columbia and for the National Science Foundation, students build a startup in 8 weeks using Business Model Design + Customer Development. One of the problems they run into is building a web site. and Balsamiq and throwing together a web site.
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SoCal CTO
DECEMBER 19, 2012
He is not a technical person, but is somewhat web savvy. He wanted to get input from me on what he's doing, and he wants to begin to ask developers what it would take to build his product. And in the case of defining mobile/web/software, there is even more variability in terms of form and format. Founder : Ummm.
ConversionXL
JANUARY 31, 2014
What follows is a list of resources that can be applied specifically to landing page optimization, found here on ConversionXL & from other great websites around the web. We’ve organized everything to best simulate a visitor’s experience on a landing page from first click to final conversion. The Conversion Funnel Survival Guide.
Startup Lessons Learned
NOVEMBER 7, 2008
Our goal is to find out whether customers are interested in your product by offering to give (or even sell) it to them, and then failing to deliver on that promise. If youre worried about disappointing some potential customers - dont be. Measure conversion rates. Eric -- This is a pretty interesting idea. Thanks for the insight!
Startup Lessons Learned
SEPTEMBER 15, 2008
That green button was part of a customer flow, a series of actions you want customers to complete for some business reason. If its part of a viral loop, its probably trying to get them to invite more friends (on average). But in my experience this is not useful most of the time. Split-testing can help you tell which is which.
ConversionXL
MARCH 28, 2014
You’ve likely already heard that explainer videos can boost conversions anywhere between ten and ten bazillion percent. With over 100 years of movie & video history embedded in our collective subconscious, your customer’s expectations are really high. The question is… Can you make it any good? A Tutorial.
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