VC Cafe
NOVEMBER 2, 2019
One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? cohort retention curves that flatten (stickiness) actives/reg > 25% (validates TAM). What should our MRR growth be?
Both Sides of the Table
MAY 9, 2018
I then had to review a nefarious IP lawsuit filed against another company and help the CEO figure out whether we should just pay it or join forces with the other companies named and fight it. In our last meeting you asked me about our cohorts and why retention went down. Your job is to break the convention. Remind Me Why I Love You?
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Both Sides of the Table
OCTOBER 17, 2019
Defensible IP When I’m asked by newer, younger VC partners for advice on our sector, one of the things I always emphasize is looking for companies who have built defensible intellectual property (IP). Defensible IP becomes insanely valuable?—?particularly Over the past 2.5 particularly as you achieve scale.
Austin Startup
MARCH 26, 2019
These strategies can be useful in increasing initial conversions from your ads and website traffic, but offering large discounts too early in the life of the company will lower your gross margins and CAC, both of which will affect your unit economics and future financing conversations. You’ll need to invest more here than you think.
Duct Tape Marketing
NOVEMBER 17, 2022
So because they didn't know the industry, they just didn't have that ability to come into the conversation with something innovative. We thought there has to be a way to really elevate the conversation within our industry. The guys are like, well, maybe my sister will take this conversation. And it was very just vanilla.
ConversionXL
JUNE 2, 2022
Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. ABM must target the entire buying committee, not just one or two individuals who may never be involved in sales conversations. Tools for IP-targeted ads: MRP ; Terminus. ABM opens the door to many types of opportunities.
ConversionXL
SEPTEMBER 10, 2021
Market maturity: Conversely, competitors are investing in a new featureset and thus, they’ve become table stakes. This solution streamlined the process for onboarding new clients and led to higher customer retention rates. Nobody else is offering it, but your customer research has identified a need among your existing users.
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