Customer Management Matching Product Name 
37signals.com
DECEMBER 5, 2011
Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. One thing we learned early on talking to Basecamp customers: Many of them didn’t even know that the app was called Basecamp.
Steve Blank
MARCH 15, 2017
His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. But he was getting uneasy that as his headcount was growing the productivity of his marketing department seemed to be rapidly declining. All good news. This is a big idea.
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Hearpreneur
NOVEMBER 10, 2021
When I had the idea for the company nearly 8 years ago, I told a former manager of mine at a different PR firm who was a bit of a mentor to me. She responded that it was a terrible name. Experts advise against using initials as a business name. Your company's name and brand are inextricably linked. Thanks to Rafa?
ConversionXL
APRIL 18, 2019
A page that’s well-matched for user intent can outperform those that optimize primarily for search engines—in search and after the click. It’s an SEO strategy that focuses on making users happy rather than hitting a particular keyword density or winning exact-match anchor text. A Think with Google report contends that. Image source ).
Steve Blank
APRIL 9, 2009
When I asked our trade show manager she looked at me like I was the house idiot and said, “Steve, don’t you know that my job is to set up our trade show booth?” The other departments in marketing gave the same answers; the product-marketing department said their job was to write data sheets. This is a big idea.
Occam's Razor
OCTOBER 21, 2013
The reason I love the above view is that for each channel, I'm able to present our management team a simple, yet powerful, understanding of the contribution of our marketing channels – including search. So from the perspective of reporting organic search performance to senior management, you are all set. " : ).
Startup Professionals Musings
APRIL 10, 2011
Our own subsidiary, of a major technology company, started to repair and service competitive products in order to maintain our own technical staff and service capabilities. Managing foreign exchange reserves is every bit as challenging as managing a family budget. Respect local customs and practices. Proceed with caution.
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