When Customers Make You Smarter

Steve Blank

We talk a lot about Customer Development, but there’s nothing like seeing it in action to understand its power. But the big payoff came when their discussions with medical device customers revealed an entirely new way to think about pricing —potentially tripling their revenue.

How to Optimize Videos for Conversions

ConversionXL

You often read that most people prefer to watch a video than read text. You’ve been hearing about video for years now, but it’s still relatively uncharted. Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral.

Trending Sources

No Business Plan Survives First Contact With Customers. 2 Minutes to See Why

Steve Blank

If you can’t see the video click here Filed under: Business Model versus Business Plan , Customer Development. Business Model versus Business Plan Customer Development

Start With Customer Experience

Feld Thoughts

I was reminded of the importance of starting with the customer experience while I was watching this brilliant video from WWDC 1997 of Steve Jobs. In the video, Jobs appears to be responding to attack by a troll , but is actually doing something much more interesting.

How to Optimize Video for Every Medium

ConversionXL

It’s no big secret that video improves conversion rates. And with Facebook, Twitter, and Instagram all making recent upgrades to their video capabilities, it may almost seem like a no-brainer to blast your next marketing video everywhere you can.

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How to Be Smarter than Your Investors – Continuous Customer Discovery

Steve Blank

Teams that build continuous customer discovery into their DNA will become smarter than their investors, and build more successful companies. If you can’t see the video above click here. So we’ve learned to live with our customers. Customer Development Teaching Technolog

Customer Discovery: The Search for Product/Market Fit. 2 Minutes to See Why

Steve Blank

If you can’t see the video click here Filed under: 2 Minute Lessons , Business Model versus Business Plan , Customer Development , Lean LaunchPad , Teaching. 2 Minute Lessons Business Model versus Business Plan Customer Development Lean LaunchPad Teaching

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Interactive Video Lets Customers Sell Themselves

Inc Startups

Interactive video is changing the game in a big way

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Corporate Lean Anti-Patterns: 5 minute video

Grasshopper Herder

Unlike startups, large companies have many moving parts to manage when attempting to lean new ways for creating customer value.

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How to Engage with Customers Using Facebook Live Video

Duct Tape Marketing

How to Engage with Customers Using Facebook Live Video written by Guest Post read more at Duct Tape Marketing. One of the key features of live videos is its flexibility. Live videos are an excellent way to grab your audience’s attention in real time.

8 Tips For Online Startups To Improve Customer Experience

YoungUpstarts

How can you, as an online business, ensure a great experience for your customers? Loading speed is one of the first interaction you have with customers; it determines whether they will stay to explore or move on to another website. Make it easy for your customers to find what they want.

10 Tips For Making The Most Out of Video Conferencing

YoungUpstarts

Also look for video conferencing systems that have the longest warranty periods. Camera presets can make transitions in video conferencing seamless. Make sure to check how many presets come with the video conferencing unit you’re about to purchase.

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Well They “Should” be Our Customers

Steve Blank

When scientists and engineers who’ve been working in the lab for years try to commercialize their technology they often get trapped by their own beliefs - including who the customers are, what features are important, pricing etc. They Should be Our Customers.

At it’s core, is customer success about customer-value or customer-love?

Guy Nirpaz

I’ve spent some time yesterday at a customer success bootcamp with one of my favorite customers. The leaders have decided to spend two full days with the team in order to build alignment within the team with regards to customer success.

4 Ways Small Businesses Can Use Video Marketing

YoungUpstarts

YouTube, the world’s most popular video sharing website , states that they have over a billion users. Mobile and web-based video platforms and solutions are dominating the media world. Video marketing is an excellent way for companies to generate revenue and increase brand awareness.

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9 Ways to Thank Your Favorite Customers

Up and Running

It’s that time again—when we thank our customers for their business this past year and encourage them to stick with us throughout the next. Nine entrepreneurs from YEC share their simple but effective ways to show appreciation for their best customers. Short thank you videos.

B2B Marketing Secret: Video, Video, Video

Inc Startups

Get this: 92 percent of B2B customers watch online video and 43 percent of B2B customers watch online video when researching products and services for their business. Still think YouTube is just for cat videos and the like?

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7 Ways to Grow Your Startup With Video

Up and Running

Video is one of the best tools to leverage right now to accelerate your business growth. Cisco expects video content to account for around 80 percent of the internet traffic by 2020. Clearly, video is not a fad. Video testimonials. Explainer videos. Social video.

Loving your customers – celebrity style

Start Up Blog

At Tomcar we seriously love our customers. Here’s a little video of one such unscalable activity. So a question you might want to ask is this – How can you treat your customers like micro celebrities of your brand?

How Do I Know If I Have The Right Customers? 2 Minutes to Find Out

Steve Blank

If you can’t see the video click here Filed under: 2 Minute Lessons. 2 Minute Lessons

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22 Ways Brands Can Use Facebook Live Video to Drive Business

crowdSPRING Blog

It’s a well-established fact that video can drive major engagement for a brand. As Gary Vaynerchuk pointed out last year : The single most important strategy in content marketing today is video. Live video. How do YOU plan on leveraging live video for your company?

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Customer Engagement Is Key To Branding Yourself

Startup Professionals Musings

The days are gone when a techie or a genius could build things in his garage and customers would find and buy the product, based purely on the “wow factor” of the technology. Thus customers and partners rely more and more on personal engagement with people.

Why The Next Generation of Online Video Companies Will be Vertical

Both Sides of the Table

Founded in Los Angeles by Latinos to address the growing demand for short-form online video for Millennials it is probably single-handedly improving the diversity of the tech industry as the employee base is overwhelmingly Latino and proud. This is a special video.

What Do Customers Get From You? 2 Minutes to Find Out

Steve Blank

If you can’t see the video click here Filed under: 2 Minute Lessons. 2 Minute Lessons

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Must-Use Lead Conversion Tactics for Video Marketing

Duct Tape Marketing

Must-Use Lead Conversion Tactics for Video Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s free to upload a photo or video to the stream and gets viewed by countless SnapChat users; approximately 16.5 Video is now!

Customer Loyalty Can Be a Startup Competitive Edge

Startup Professionals Musings

You hear a lot of talk these days about the importance of customer satisfaction, but customer loyalty is the real win. Not too long ago, everybody thought customer loyalty was dead. Price was everything, and customers would switch suppliers for pennies.

11 Ways To Start Pulling Customers To Your Solution

Startup Professionals Musings

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story.

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Six Ways To Hardwire Your Culture To Surprise And Delight Customers

YoungUpstarts

by Joseph Michelli, author of “ Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way “ Imagine you’ve taken your car to the dealership to be serviced. It requires not just a sincere desire to serve the customer, but an obsession to do so.

How to Lose an Employee in 10 Days [with Video]

Up and Running

Even the reputation that you have with your customers if you’re constantly introducing them to, oh, here’s Joey or here’s Sally our new employee replacing the last one that was only here for 10 days. Another one is for like customer service.

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At times more is less and less is more. 2 minutes to see why

Steve Blank

If you can’t see the video click here Filed under: Customer Development. Customer Development

Video 106

Forget Viral Videos: Write a Book to Grow Your Business

Up and Running

Charlie Rose doesn’t say, “My next guest has just posted a cat video.”. It shows your best-curated thoughts and it shows customers, clients, investors, friends, and lovers what the most important things on your mind are right now.”.

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Everything You Need To Know About Creating Killer Explainer Videos

ConversionXL

You’ve likely already heard that explainer videos can boost conversions anywhere between ten and ten bazillion percent. With over 100 years of movie & video history embedded in our collective subconscious, your customer’s expectations are really high.

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Lean LaunchPad for Life Sciences – Value Proposition and Customers

Steve Blank

The class has talked to 1,440 customers to date.). The teams present what they learned talking to 10-15 customer/week, and get comments, suggestions and critiques from their teaching team. If you can’t see the video above click here.

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8 Ways to Make Better Live Videos on Social Media

Duct Tape Marketing

8 Ways to Make Better Live Videos on Social Media written by Guest Post read more at Duct Tape Marketing. billion monthly active users on Facebook Live alone, there is absolutely no good reason to avoid using live video to market your business. Video Length. Beware Of Video Lag.

Raising Money Using Customer Development

Steve Blank

Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Are there customers for what you are building? No amount of learning how to get a VC meeting or improving your VC demo skills will fix the lack of concrete customer data.

I hate MVPs. So do your customers. Make it SLC instead.

A Smart Bear: Startups and Marketing for Geeks

Product teams have been repeating the MVP (Minimum Viable Product) mantra for a decade now, without re-evaluating whether it’s the right way to maximize learning while pleasing the customer. It’s selfish and it hurts customers. The problem is that customers hate MVPs.

The Power of Proactive Customer Service

Duct Tape Marketing

The Power of Proactive Customer Service written by Guest Post read more at Duct Tape Marketing. As a company, you don’t just want your customer happy in this moment in time. Creating happy and loyal customers must be the mission at each and every touch point with the brand.

Customer Development in Japan: a History Lesson

Steve Blank

I asked Tsutsumi-san to write a guest post for my blog to describe his experience with Customer Development in Japan. faster than Ethernet and ran data but plus voice and video. But customers didn’t agree. Evangelizing Customer Development in Japan.

How To Build Customer Trust For Your Startup Brand

Brandanew

They simply have not had enough time to establish a track record or develop a customer base. But let us see if we can come up with a few helpful tips on how to build customer trust for your Startup brand. How To Build Customer Trust For Your Startup Brand. Make Videos.

Why You Don’t Need to Go Viral to Make Video Marketing Work

Duct Tape Marketing

Why You Don’t Need to Go Viral to Make Video Marketing Work written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Amy Harrison – Enjoy! I’ve created just 18 short videos.

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