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How to Optimize Videos for Conversions


You often read that most people prefer to watch a video than read text. You’ve been hearing about video for years now, but it’s still relatively uncharted. Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral.

How to Optimize Video for Every Medium


It’s no big secret that video improves conversion rates. And with Facebook, Twitter, and Instagram all making recent upgrades to their video capabilities, it may almost seem like a no-brainer to blast your next marketing video everywhere you can.

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When Customers Make You Smarter

Steve Blank

We talk a lot about Customer Development, but there’s nothing like seeing it in action to understand its power. But the big payoff came when their discussions with medical device customers revealed an entirely new way to think about pricing —potentially tripling their revenue.

Start With Customer Experience

Feld Thoughts

I was reminded of the importance of starting with the customer experience while I was watching this brilliant video from WWDC 1997 of Steve Jobs. In the video, Jobs appears to be responding to attack by a troll , but is actually doing something much more interesting.

7 Ways to Grow Your Startup With Video

Up and Running

Video is one of the best tools to leverage right now to accelerate your business growth. Cisco expects video content to account for around 80 percent of the internet traffic by 2020. Clearly, video is not a fad. Video testimonials. Explainer videos. Social video.

Moneyball and the Investment Readiness Level-video

Steve Blank

This video is a companion to the blog post here. If you can’t see the video above, click here. Additional videos here. Startup Tools here Filed under: Customer Development , Lean LaunchPad , Teaching , Venture Capital.

Interactive Video Lets Customers Sell Themselves

Inc Startups

Interactive video is changing the game in a big way

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10 Tips For Making The Most Out of Video Conferencing


Also look for video conferencing systems that have the longest warranty periods. Camera presets can make transitions in video conferencing seamless. Make sure to check how many presets come with the video conferencing unit you’re about to purchase.

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4 Ways Small Businesses Can Use Video Marketing


YouTube, the world’s most popular video sharing website , states that they have over a billion users. Mobile and web-based video platforms and solutions are dominating the media world. Video marketing is an excellent way for companies to generate revenue and increase brand awareness.

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At it’s core, is customer success about customer-value or customer-love?

Guy Nirpaz

I’ve spent some time yesterday at a customer success bootcamp with one of my favorite customers. The leaders have decided to spend two full days with the team in order to build alignment within the team with regards to customer success.

How to Be Smarter than Your Investors – Continuous Customer Discovery

Steve Blank

Teams that build continuous customer discovery into their DNA will become smarter than their investors, and build more successful companies. If you can’t see the video above click here. So we’ve learned to live with our customers. Customer Development Teaching Technolog

Customer Discovery: The Search for Product/Market Fit. 2 Minutes to See Why

Steve Blank

If you can’t see the video click here Filed under: 2 Minute Lessons , Business Model versus Business Plan , Customer Development , Lean LaunchPad , Teaching. 2 Minute Lessons Business Model versus Business Plan Customer Development Lean LaunchPad Teaching

9 Ways to Thank Your Favorite Customers

Up and Running

It’s that time again—when we thank our customers for their business this past year and encourage them to stick with us throughout the next. Nine entrepreneurs from YEC share their simple but effective ways to show appreciation for their best customers. Short thank you videos.

B2B Marketing Secret: Video, Video, Video

Inc Startups

Get this: 92 percent of B2B customers watch online video and 43 percent of B2B customers watch online video when researching products and services for their business. Still think YouTube is just for cat videos and the like?

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22 Ways Brands Can Use Facebook Live Video to Drive Business

crowdSPRING Blog

It’s a well-established fact that video can drive major engagement for a brand. As Gary Vaynerchuk pointed out last year : The single most important strategy in content marketing today is video. Live video. How do YOU plan on leveraging live video for your company?

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Corporate Lean Anti-Patterns: 5 minute video

Grasshopper Herder

Unlike startups, large companies have many moving parts to manage when attempting to lean new ways for creating customer value.

Lean 74

Customer Engagement Is Key To Branding Yourself

Startup Professionals Musings

The days are gone when a techie or a genius could build things in his garage and customers would find and buy the product, based purely on the “wow factor” of the technology. Thus customers and partners rely more and more on personal engagement with people.

Why The Next Generation of Online Video Companies Will be Vertical

Both Sides of the Table

Founded in Los Angeles by Latinos to address the growing demand for short-form online video for Millennials it is probably single-handedly improving the diversity of the tech industry as the employee base is overwhelmingly Latino and proud. This is a special video.

11 Ways To Start Pulling Customers To Your Solution

Startup Professionals Musings

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story.

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Well They “Should” be Our Customers

Steve Blank

When scientists and engineers who’ve been working in the lab for years try to commercialize their technology they often get trapped by their own beliefs - including who the customers are, what features are important, pricing etc. They Should be Our Customers.

Why Video is the Best Way to Share Your Company Story

Blogtrepreneur | Entrepreneur Blog

The final 20 percent of the video can be used to reveal what, exactly, your company does. A Dropbox company video connects the act of forgetting your files with leaving your wallet at home. Limit any list in the video to just three things.

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Six Ways To Hardwire Your Culture To Surprise And Delight Customers


by Joseph Michelli, author of “ Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way “ Imagine you’ve taken your car to the dealership to be serviced. It requires not just a sincere desire to serve the customer, but an obsession to do so.

Must-Use Lead Conversion Tactics for Video Marketing

Duct Tape Marketing

Must-Use Lead Conversion Tactics for Video Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s free to upload a photo or video to the stream and gets viewed by countless SnapChat users; approximately 16.5 Video is now!

How to Lose an Employee in 10 Days [with Video]

Up and Running

Even the reputation that you have with your customers if you’re constantly introducing them to, oh, here’s Joey or here’s Sally our new employee replacing the last one that was only here for 10 days. Another one is for like customer service.

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The Power of Proactive Customer Service

Duct Tape Marketing

The Power of Proactive Customer Service written by Guest Post read more at Duct Tape Marketing. As a company, you don’t just want your customer happy in this moment in time. Creating happy and loyal customers must be the mission at each and every touch point with the brand.

Customer Loyalty Can Be a Startup Competitive Edge

Startup Professionals Musings

You hear a lot of talk these days about the importance of customer satisfaction, but customer loyalty is the real win. Not too long ago, everybody thought customer loyalty was dead. Price was everything, and customers would switch suppliers for pennies.

7 Essential Components Of An Effective Video Outreach Strategy


According to data from eMarketer, “More than 62% of the world’s internet users will view digital video in 2017, up from 60.8% Think about that for just a minute: 62% of all online individuals will be consuming video content. Create Long-Term Video Marketing Strategy.

Everything You Need To Know About Creating Killer Explainer Videos


You’ve likely already heard that explainer videos can boost conversions anywhere between ten and ten bazillion percent. With over 100 years of movie & video history embedded in our collective subconscious, your customer’s expectations are really high.

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Loving your customers – celebrity style

Start Up Blog

At Tomcar we seriously love our customers. Here’s a little video of one such unscalable activity. So a question you might want to ask is this – How can you treat your customers like micro celebrities of your brand?

How To Build Customer Trust For Your Startup Brand


They simply have not had enough time to establish a track record or develop a customer base. But let us see if we can come up with a few helpful tips on how to build customer trust for your Startup brand. How To Build Customer Trust For Your Startup Brand. Make Videos.

3 Effective Ways to Use Video in Your Marketing Mix

Duct Tape Marketing

3 Effective Ways to Use Video in Your Marketing Mix written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. consumers how they interact with and feel about businesses that use video in their marketing. Customer testimonial videos.

How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. So why is online video such an attractive market to build a startup? You Must Produce Your Own Videos.

How Do I Know If I Have The Right Customers? 2 Minutes to Find Out

Steve Blank

If you can’t see the video click here Filed under: 2 Minute Lessons. 2 Minute Lessons

Video 121

Why You Don’t Need to Go Viral to Make Video Marketing Work

Duct Tape Marketing

Why You Don’t Need to Go Viral to Make Video Marketing Work written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Amy Harrison – Enjoy! I’ve created just 18 short videos.

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How to Create Remarkable Video Ads On Social Media


Facebook tells us that we need to create remarkable video ads. Some of us might not remember the times when online videos suffered from buffering and time lags because the network speeds were so low. As videos gain more prominence on social media, brands are working through this trend.

Must-Use Lead Conversion Tactics for Video Marketing

Duct Tape Marketing

Must-Use Lead Conversion Tactics for Video Marketing written by Kala Linck read more at Duct Tape Marketing. Because I have a friend who is building a business in the ag arena, I thought this would be a great opportunity to get the word out about his video production company.

MakeSpace Raises an Additional $17.5 million and Unveils Strategy to Make Public Storage the Next Blockbuster Video

Both Sides of the Table

Public Storage is the Blockbuster Video of their industry and we set out to build Netflix. In just one year we captured 2% of all new customers in NYC who wanted to store household items other than furniture.

DC 108

7 Creative Ways to Engage With Your Customers Online

Up and Running

Technology today affords us the opportunity to initiate contact with a lot of potential customers online, but many businesses fall short of actually converting these customers because they fail to truly engage them.

6 Reasons You Need to Use Video Marketing

Inc Startups

All businesses, from the smallest to the largest, can and should use video to reach customers

My Video Toolbox

Duct Tape Marketing

My Video Toolbox This content from: Duct Tape Marketing. I sat in on a session at the BlogWorld Expo led by Steve Garfield, author of Get Seen and long time advocate of video use. YouTube – believe it or not YouTube recently added some basic video editing functionality to its service.

Video 18