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17 Things We’ve Learned from Top Product Marketers

ConversionXL

I’m always trying to turn seemingly technically inaccessible concepts into not only accessible ones, but to score the three Es: enticing, engaging, and exciting,” says Andrew Stinger , product & corporate marketing lead at Coda. But if you’re a product manager dealing with a complicated tech product, knowing its features becomes crucial.

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St. Louis Startups Strut Their Stuff

ReadWriteStart

Capital Innovators put on the event, called Demo Day, at the cherished Pageant Theater, which normally is a concert venue. Each presenter had small demo booths where investors could ask questions about the venture and see the software in operation. Applications are due by June 15th. Louis tech investor.

St. Louis 127
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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Zendesk offers tech industry people a concise description of how Zendesk can benefit their company. Your primary audience is the Chief Technology Officer (CTO) who has the spending power to buy your product. The accountant tells the CTO about your great product, who then green lights the purchase. hosting a conference).

Campaign 149
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A/B testing alternatives for low-traffic websites

ConversionXL

Sales funnels (essential for websites offering demo calls or free trials to identify friction points). To (almost) force your users to really think about what they like/dislike/don’t understand about the content/design/offer they’re reviewing, ask them to write down their response after providing verbal feedback. You can scroll down.)

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These Online Programs Will Make You Rethink How You Can Improve Your Business Skills

crowdSPRING Blog

Coursera’s catalog offers a wide variety of courses, from music and art to technology, science , and business. Want to learn how to create a demo video in Apple’s Keynote ? According to the site, there are nearly 6,000 courses covering topics in business, technology, and creative skills. ” Udemy. Best of all?

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These Online Programs Will Make You Rethink How You Can Improve Your Business Skills

crowdSPRING Blog

Coursera’s catalog offers a wide variety of courses, from music and art to technology, science , and business. Want to learn how to create a demo video in Apple’s Keynote ? According to the site, there are nearly 6,000 courses covering topics in business, technology, and creative skills. ” Udemy. Best of all?

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Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, September 15, 2008 The one line split-test, or how to A/B all the time Split-testing is a core lean startup discipline, and its one of those rare topics that comes up just as often in a technical context as in a business-oriented one when Im talking to startups. First of all, why split-test?