A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Instead, watch payback period for acquisition efficiency, watch retention for product/market fit, watch expansion revenue for long-term growth, and watch gross margin for long-term profitability. There isn’t one most important SaaS metric. If the former, you need large differentiation — more than a feature or two.

Restful 202

Restful Founder Revenue Acquisition 202

Austin Startup

MARCH 26, 2019

How will you take advantage of SEO and SEM? Even pre-launch, there’s work you can do here to differentiate yourself. Being able to staff your customer service team to respond quickly to customers, often directly on these social channels, will increase retention and repeat purchasing and also serve to drown out negative feedback.

Technical Review 49

Technical Review Software Review China Acquisition 49

ConversionXL

FEBRUARY 3, 2022

They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. If your campaign works and your brand awareness metrics improve, you win. What are “pirate metrics?”. Growth marketers focus on the entire customer journey.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

APRIL 18, 2017

Though, blogging has the benefit of SEO, which lasts a lot longer than other channels. When running an optimization program, consider three metrics that contribute to success: The number of experiments you run. Differentiation is hard. Lead quantity can be a vanity metric. It reality, it’s hard work. It’s a huge issue.

Conversion 87

Conversion Framework Revenue Analytics 87

ConversionXL

MAY 1, 2019

Trend lines aren’t impressive if they track metrics that appear distant from business goals. Focus offline conversations on high-value points of differentiation. Using someone’s preferred learning style increases knowledge retention. Myth 1: Using someone’s preferred learning style increases knowledge retention.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

ConversionXL

AUGUST 18, 2021

Turning employees into advocates can shorten the sales cycle, boost growth, and help your team differentiate from the crowd. . Take a look at creative SEO agency Rise at Seven’s Twitter feed. Businesses looking to expand their reach online should consider setting up an employee advocacy program. Conclusion.

Social Media 117

Social Media Employee Media Programming 117

abovethecrowd.com

OCTOBER 1, 2013

Over 13 years ago, in March of 2000, I wrote a blog post titled “ The Most Powerful Internet Metric of All. ” The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. As such, it is time to pound the table again – conversion is by far the most powerful Internet metric of all.

Metrics 93

Metrics Conversion Internet Acquisition 93

Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. Do you have any metrics to measure the effectiveness of offline campaigns (Print/TV/Radio)??

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

NOVEMBER 11, 2015

” Adobe Target is an enterprise testing tool that does a great job of leveraging a visitor based metric system. Clicky has a few features that differentiate (all real time analytics, heat maps), but I don’t think it’s worth switching from GA. They’re one of the most popular enterprise tools out there.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

ConversionXL

JULY 11, 2016

Be aware of your USPs and transfer them to your online business to differentiate from the ‘big’ competitors. Create Calculated Metrics (CLV, CPS, Non-Bounce, CAC). Create custom reports in Google Analytics using metrics & dimensions to create (horizontal) funnels and micro-conversions. Mature your metrics.

PPC 48

PPC Analytics Video Non-Compete 48

ConversionXL

APRIL 3, 2019

Vanguard decided that focusing on customer experience would help them differentiate from their competitors: Set up experimentation around customizing and personalizing the customer experience. There are tons of metrics you can monitor: Conversion rate; Bounce rate ; Click-through rate ; Pageviews; Lead captures; Purchase conversion rate.

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114