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From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

Loyalty programs have not changed much since the first airline loyalty cards took off more than 30 years ago. CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing.

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28 Entrepreneurs Reveal the Organization, Communities or Associations they Belong to That Help Support Their Business

Hearpreneur

For business owners under the age of 45, it provides access to a global network and instructional programming. Thanks to Alex Contes, Review Grower ! #3- These include the National Retail Federation, the E-commerce Association, the Direct Marketing Association, and the American Marketing Association.

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Post-Purchase Emails: How to Boost Retention and LTV

ConversionXL

The Research Says… Research from customer experience firm Medallia published in the Harvard Business Review states , “Customers who had the best past experiences spend 140% more compared to those who had the poorest past experience.”. Incentives and prompts for your referral program. Data from Marketing Alternatives, Inc.

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Debating the Tech Bubble with Steve Blank: Part I

Ben's Blog

Because Stewart’s programmers are ten times more productive than they were in 2001 due to massive advances in programming language technology. Thirdly, the market is far bigger. In 1998, I was working at Netscape, which owned well over half of the browser market. Software is eating the world. What is next?

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A Tradeshow Checklist, born of experience

A Smart Bear: Startups and Marketing for Geeks

A lot of tradeshows have been cancelled due to low attendance (which in turn is probably due to slashed travel budgets), but those which remain are that much more interesting. I've been published in every major programming magazine ; almost all of that I can directly attribute to talking with editors at tradeshows!

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The Entrepreneur’s Essentials #14: Selling to the “Cool Kids”

Austin Startup

This is a huge recruiting year for data.world as we’ve found our product-market fit in the enterprise. data.world and our modern catalog for data and analysis is a new category of software, much like Bazaarvoice and Coremetrics created new categories before, and the brilliant book Play Bigger helped us find it. in honor of my mother.

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Nine Risks You Must Take (And Keep On Taking) To Build A Sustainable Business

YoungUpstarts

For example, If I had the latest CRM software, then everything would be great. If you lose a customer due to price or other circumstances beyond your control, then fine. In 1983 he cofounded Direct Mail Express (DME) in Daytona Beach, Florida, with his siblings Mike and Kathy. Then, I could really grow my business.

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