How Modern Companies Have Redefined Customer Support
Startup Professionals Musings
JUNE 5, 2019
Too many business owners still think of “ customer support ” as an after-sale process to rectify customer problems with completed transactions. The world has changed. With the advent of instant communication and social media, customer service starts at the first hint of interest by you, and never ends for repeat customers. One bad customer experience will kill not only one customer, but many future ones, who hear the message via social media and friends.
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