Why SWOT Analysis Belongs in Your Business Plan
Up and Running
APRIL 9, 2019
Why add a SWOT analysis into your business plan and the strategic planning process? I believe in it because the SWOT phase was vital to my planning process as I grew Palo Alto Software from zero to over $5 million in annual sales. If you’re not familiar with the SWOT matrix, it stands for strengths, weaknesses, opportunities, and threats. Read more about what it is and how to do your analysis , and download our free SWOT analysis template to help you get started.
Let's personalize your content