Wed.Jul 22, 2020

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How to Improve eCommerce Conversions for Your Business

Up and Running

Whether you are selling goods, a subscription service, or online tools, finding ways to maximize your conversions is an ongoing task that you can’t afford to ignore. For a tech start-up or other online business, there are many smaller nuances to consider, including the wording of your pages, payment plan flexibility, and the navigation of your customers’ journey.

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Sales and Marketing Misalignment Is Costly—But Avoidable

ConversionXL

Sales and marketing misalignment reduces revenue, lowers the quality of customer service, and can even dampen company culture. So how do you get aligned? This post, based on our experiences, covers: What misalignment looks like—and what it costs; What alignment looks like—and what you get; Four steps to go from wherever you are now to greater alignment.

Sales 90
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The Agency Growth Secrets Behind Design Pickle

Duct Tape Marketing

The Agency Growth Secrets Behind Design Pickle written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Russ PErry. In this episode of the Duct Tape Marketing Podcast , I interview Russ Perry, CEO of Design Pickle. Russ Perry has been involved in branding and marketing strategy for over the last decade. He has worked to shift the status-quo with brands such as Apple, Morgan Stanley, Pebble Tec, LG, Botanicare and the Harlem Globetrotters.

Design 85
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5 Startup Stages And The Right Investors For Each One

Startup Professionals Musings

Time is too precious to waste trying to close a deal with the wrong investors at the wrong time. Luckily, not all investors are looking for the same thing, so it pays to know what type of investors are most interested in what your startup brings to the table. The key is understanding how potential investors see you, and especially how they view the maturity stage of your startup.

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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Out of the Crisis #15: Lenore Estrada on her SF New Deal, serving the hungry, and civic engagement

Startup Lessons Learned

"We knew that if we wanted immediate action, the only way to do that was with private money," Lenore Estrada explained to me as we talked about why she founded SF New Deal in the days after being forced to lay off most of the staff at her San Francisco bakery, Three Babes Bakeshop. SF New Deal partners with local restaurants to provide meals on a weekly basis to those who are the neediest among us.

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Ten enterprise trends from the COVID-19 pandemic

deal architect

In December, I wrote decade-end perspectives on enterprise software and services. You can read them again here and here. So, how has the pandemic changed the landscape? In many ways, it has exposed the weaknesses of many software and services.

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Minimum Viable Persona – Get To Know Your Customers All Over Again

YoungUpstarts

by Andrea Fryrear, author of “ Mastering Marketing Agility “ The profound transformations in the world over the past 3 months have led to a radical and rapid fire transformation of consumers’ preferences and needs. Tone and topics, channels and character, messaging and media – everything has been in a state of flux as the world undergoes a dramatic transformation.

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5 Pitfalls Entrepreneurs Should Avoid

The Startup Magazine

Starting a new business venture is never easy. You’ll need to do a lot of research, get funding, plan your business growth, and prepare for the best and the worst. However, there are a few traps that catch those entrepreneurs who aren’t careful. In fact, there are a lot of things that can hold you back when you’re starting a new business. We can’t name them all, but here are five of the most common and frequently overlooked entrepreneur pitfalls that you can and should avoid.

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Transitioning From 9-to-5 To Freelance (Without Losing Your Sanity)

YoungUpstarts

Quitting your regular job for a more flexible freelance gig? You’re not alone. But working on your own can be harder if you don’t know what to expect. Here are some tips that can help you transition more seamlessly to a new freelance routine. Be Realistic. This should be a no brainer, but you can’t expect to be making what you were making at your 9-to-5 after just a week freelancing.

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18 Entrepreneurs Discuss The Technologies That Will Have the Biggest Impact On Entrepreneurship

Hearpreneur

We live in an era where technolgy goes hand in hand with business. It impacts the pace at which businesses grow and it remains interesting to see trends that will emerge from some of these technologies. A good example is the emergence of chatbots that help in instant messaging of customers/clients. We asked entrepreneurs and business owners about the technologies that will have the biggest impact on technology and here’s the responses. #1- Marketplace lending.

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What You Need To Know Before Trading Cryptocurrencies

YoungUpstarts

There are a few things that you should know before starting cryptocurrency trading. The development of cryptocurrencies has developed a novel way of trading and conducting business. Digitalization led to the development of digital currency, such as bitcoin. Many people would love to trade with cryptocurrency, however, most of them do not understand the basics.

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Things You Should Know When Starting a Law Firm

The Startup Magazine

Unfortunately, law schools are quite adept at making you a good lawyer, but they don’t touch on other practical areas related to business, so you’re pretty much on your own once you graduate. A lot of new lawyers gain their experience by joining a law firm and learning everything as they cut their way through the ranks. While that may be practical for some people, some would like to take a faster route to establish themselves besides spending years under training.

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Cannabis Packaging Guide: How Great Packaging Can Help Grow Your Cannabis and CBD Business Faster

crowdSPRING Blog

Here are the key things to consider when designing packaging for cannabis and CBD products and a look at the latest cannabis packaging design trends.

Design 118
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Employee Recognition & Performance Rewards

The Startup Magazine

More than an innovative product or a treasured service, a business succeeds largely because of the commitment and devotion of its employees. The people responsible for executing a business’s vision are arguably the greatest factor in whether or not it succeeds. This is why managers and business owners invest a lot of time and effort in hiring and retaining the best individuals.

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Tesla Announces Plans to Build its Next $1.1 Billion Gigafactory in Austin

SiliconHills

Tesla has picked Austin for its $1.1 billion Gigafactory that will make Cybertrucks, Semi, Model 3, and Model Y electric vehicles. Elon Musk, Founder and CEO of Tesla, made the announcement Wednesday during Tesla’s second-quarter earnings call with analysts. “We’re going to make it a factory that’s going to be stunning. It’s right on the […].

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How long does a business lawsuit take?

The Startup Magazine

If you’re a business owner, then your revenues and profits are dependent on your operations running smoothly. When another party that you rely upon fails to live up to their contractual obligations, the ramifications for your company can range from a minor inconvenience to having to shut down. Some companies never consider litigation because they simply don’t think that they have time to wait for the slow wheels of justice to turn.

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Ways to Attract People to Your Coffee Shop

Women Entrepreneurs Can

When you run a local coffee shop, there is a lot of pressure to keep up with trends. Coffee shops have quickly evolved during the new work-from-home era we live in. To keep up with the new and ever-changing expectations of your regulars, check out these top ways to attract people to your coffee shop. Update the exterior appearance. The exterior appearance of your coffee shop is the most important element to attract passersby to your coffee shop.

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The risk of data loss. And what happens when you don’t take it seriously.

The Startup Magazine

You’re a business owner, so you’ve got a lot on your plate. Dividing up your daily tasks and prioritising certain duties often means some aspects of your business are moved further down the pecking order. One element of your business that you should never neglect or postpone for another day, is your data backup and disaster recovery plan. Do you even have one?

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Fast Tracking Success for Your E-Commerce Business

Women Entrepreneurs Can

E-commerce has become a dominant approach to business in the modern era. No matter the industry, virtually every company is having to adopt an e-commerce focus as we progress further into the digital age. By 2021, e-commerce sales worldwide are projected to reach $4.9 trillion. In online business, there are very few barriers to entry. With a slick website and targeted marketing strategy, entrepreneurs can experience a lot of success.

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Compliance in Higher Education: What Is the Board’s Role?

Board Effect

Higher education is a highly regulated industry at the state and federal levels and the demands from the lawmakers, regulators, and the public continue to increase. There will always be a basic set of regulations that pertain to employment, financial, safety, and environmental regulations. The complexity of regulations for the industry is having a major effect on the compliance culture.