searchengineland.com

MAY 30, 2012

Enterprise SEM. Overview: What Is SEM? SEM Columns. Our SEM Events. How To: SEM / Paid Search. More Search Engines. Enterprise Social Media Management Software. The engineer who can get this question is surprisingly rare, but amazingly valuable. Search Week Newsletter. Search Month Newsletter.

SEO 54

SEO SEM Social Media Search 54

Startup Professionals Musings

JUNE 18, 2012

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars.

Cost 255

Cost Burn Rate SEM Startup 255

This is going to be BIG.

FEBRUARY 26, 2010

Our revenues have increased every quarter for the past two years. Our team includes 12 top-notch engineers from NVidia, Microsoft, Stanford, Berkeley and Cornell. On top of that throw in a bunch of web servers and SQL databases, cross-platform 3D graphics code and a highly scalable physics engine and you get the idea.

San Francisco 92

San Francisco CTO Hire Developer EC2 92

ConversionXL

JUNE 30, 2019

Things to pay attention to: Steps that don’t make sense from your customer’s perspective; Steps that are combined or eliminated compared to your funnel, as they may be superfluous; Upsells and cross-sells, which are additional revenue opportunities you could exploit. For SEO, I look at my competitors’ keywords and their page rank/authority.

SEO 126

SEO Conversion Analytics Design 126

ConversionXL

MAY 11, 2017

Upsells and cross-sells (are there additional revenue opportunities you too could be leveraging?). Here’s Tony DeYoung explaining his process: Tony DeYoung: “I always do competitive analysis for SEO and SEM. exactly what software tools they are using. You might also get some ideas for tools to try for yourself.

SEO 131

SEO Analytics Conversion Search 131

Startup Professionals Musings

FEBRUARY 15, 2011

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars.

Entrepreneur 235

Entrepreneur Burn Rate SEM Social Network 235

ConversionXL

APRIL 4, 2017

This is generally split into two areas, though they’re often used together to some varying proportion: Search Engine Marketing. Search engine marketing is intent-based keyword bidding on search networks such as Google Adwords and Microsoft Bing. Predictable Revenue. Social and Display Ads. So is this content marketing?

Channel 118

Channel Marketing Viral SEO 118

Gust

JUNE 10, 2012

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars.

Cost 139

Cost Burn Rate SEM Startup 139

www.forentrepreneurs.com

FEBRUARY 2, 2010

Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. It appears that LTV should be about 3 x CAC for a viable SaaS or other form of recurring revenue model. For more on the topic of Viral Growth, refer to my blog post on that topic here.)

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. No changes were made to the customer journey, and it had nothing to do with revenue lift. It isn’t about finding quick hacks to boost short-term revenue.

Framework 102

Framework Marketing Acquisition Retention 102

Steve Blank

DECEMBER 7, 2010

I’ve introduced a new class at Stanford to teach engineers, scientists and other professionals how startups really get built. Their company can focus in any area– software, hardware, medical device or a service of any kind. ——————– Engineering 245. How’s the Class Organized?

Wiki 316

Wiki Lean Management Business Model 316

Startup Professionals Musings

FEBRUARY 13, 2010

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars.

Burn Rate 125

Burn Rate SEM Social Network Angel Investor 125

Cracking the Code

OCTOBER 10, 2008

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. “Just say no” to on-premise deployments The most important part of Software-as-a-Service isn’t “Software” it’s “Service”! Cracking The Code. at 11:09 AM.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

DECEMBER 13, 2022

Maybe you’re at a startup whose acquisition engine is fueled by SEO. If you call tests when you hit significance, you’ll find that most lifts don’t translate to increased revenue (that’s the goal, after all). Gershoff from Conductrics summed it up well: If your testing software only does one type or the other, don’t sweat it.

Analytics 127

Analytics Technical Review Software Review Framework 127

Transformify

AUGUST 27, 2017

You don’t have the right people on board, you are burning cash and the work is not done, at its worst, your product is already live and you are losing clients due to software bugs and poor user experience. This could be the right move as the software development companies have well-trained teams which mitigates the risk.

Hiring 64

Hiring Software Review Burn Rate Startup 64

ConversionXL

DECEMBER 2, 2015

If you’re calling your tests when you hit significance, you’ll find that most of your lifts don’t translate to increased revenue (that’s the goal, afterall). PPC/SEM campaign. Experiment Engine. Others include sample pollution, the flicker effect , revenue tracking errors, selection bias, and more ( read here ).

Technical Review 48

Technical Review Analytics Framework Software Review 48