Startup Professionals Musings
JANUARY 17, 2013
When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. These founders need a reality check on what recognized brand names have spent to reach that threshold, and how long it is likely to take. Generate leads for your product.
Startup Professionals Musings
MARCH 16, 2014
When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. These founders need a reality check on what recognized brand names have spent to reach that threshold, and how long it is likely to take. Generate leads for your product.
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ConversionXL
OCTOBER 4, 2022
Vague, high-level goals (such as “improve lead generation,” “increase online sales,” or “attract more customers”) are not specific or measurable enough to define marketing success. In this case, they don’t simply use customers’ names in the email subject line, but provide product recommendations based on that buyer’s shopping history.
ConversionXL
MARCH 6, 2019
Don’t copy the style of a popular video (especially a “viral” one) if you’re trying to drive home your unique value proposition or establish your brand. LinkedIn’s targeting capabilities—by company name, job title, etc.—are The inability to retarget video viewers doesn’t preclude lead generation. Stay on brand.
Duct Tape Marketing
MARCH 1, 2016
Lead Generation – A Complete System written by John Jantsch read more at Duct Tape Marketing. Leads are the lifeblood of every business. Clients are actually the lifeblood, however, without leads there are no clients, but that’s a topic for another post. Lead generation is essentially a game of channels more than tactics.
Startup Professionals Musings
APRIL 9, 2012
Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). Explain why the background of each team member fits, by naming roles and names of relevant companies. Identify key quantities, such as customers, licenses, units, and margin. Executive team.
Startup Professionals Musings
DECEMBER 7, 2010
When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. These founders need a reality check on what recognized brand names have spent to reach that threshold, and how long it is likely to take. Generate leads for your product.
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