Hearpreneur
APRIL 9, 2023
Thanks to Jeff Mains, Champion Leadership Group ! #11- 19- Analyzing data faster Photo Credit: Cody Jensen In the SEO and PPC industries, technology is a huge part of how our industry changes. It will lead to a greater focus on ROI and a shift away from more traditional metrics like click-through rates and impressions.
Occam's Razor
NOVEMBER 13, 2009
Chapter 3 The Awesome World of Clickstream Analysis: Metrics. The second half shows exactly how to pick the best metrics for your org and, my absolute favorite (Page 64), how to diagnose the root cause of a metrics performance. No metrics, data pukes, guidance on creating every more reports. A good thing.
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Occam's Razor
JANUARY 20, 2010
End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Of course look at our favorite metric bounce rate by keyword (that tells you if you can get people to give you one solitary click , the most primitive measure of SEO success). Back to our story. Well don't give up.
Occam's Razor
AUGUST 22, 2011
" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. "Engagement" Is Not A Metric, It's An Excuse. Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI.
Occam's Razor
JULY 22, 2013
My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. PPC works for Think and See stages.
ConversionXL
MARCH 29, 2017
It’s important because this is where you’re gonna create a huge backlog of every idea that you and your company has on how to improve this one metric. You have a product manager, an engineer, data scientists… you have leadership there.” (via CXL Live). The metrics you’ll be using. Growth Engineer. Digital Marketers.
Duct Tape Marketing
FEBRUARY 24, 2015
I read many different types of blogs – some for inspiration, some for though leadership and still some for personal growth. PPC Hero – [link]. Kiss Metrics – https://blog.kissmetrics.com/. This list of 21 blogs isn’t top list or ranking or any other of the link bait kinds of lists you see out there.
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