Occam's Razor

OCTOBER 21, 2013

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. As an analyst, I was upset that this change would hurt my ability to analyze the effectiveness of my beloved search engine optimization (SEO) efforts – which are really all about finding the right users using optimal content strategies.

Search 154

Search SEO Analytics Engineer 154

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Up and Running

MARCH 3, 2021

Because pay-per-click advertising (PPC) needs to be an option you consider in order to reach your customers and stay competitive online. In this article, we will cover what exactly PPC marketing entails, why PPC marketing is a beneficial tool for small businesses, and some PPC basics and best practices to get you started.

PPC 81

PPC Small Business Management Advertising 81

ConversionXL

MARCH 3, 2016

Once you’re sure your analytics are healthy, you can begin trying to understand the five key elements of custom reports: users, sessions, hits, metrics and dimensions. Dimensions: Every report is made up of dimensions and metrics. Metrics: Every report is made up of dimensions and metrics.

Analytics 48

Analytics Customer PPC Metrics 48

Hearpreneur

FEBRUARY 13, 2022

Rather than depending just on SEO, marketers will need to optimize picture sitemaps and employ descriptive filenames for photos that are identified by search engines. In 2022, savvy digital marketers will keep an eye on both voice and visual search, and optimize their SEO for both. The value of image alt-text is growing exponentially.

Artificial Inteligence 112

Artificial Inteligence Software Review Technical Review Entrepreneur 112

The Startup Magazine

JULY 9, 2020

We kept ourselves entertained through social media and streaming platforms. Setting up a strong and aggressive Social Media presence. If you are using your social media for just branding activities, then you are doing it wrong. In 2020, social media has evolved into a platform, which can help you with-.

Social Media 90

Social Media PPC Marketing SEO 90

Duct Tape Marketing

JULY 18, 2017

In-House vs. Hiring an SEO Professional: Which Path Should You Choose? If you have a well-optimized website, and a content-driven SEO strategy , you are guaranteed to improve your rankings. If you have a well-optimized website, and a content-driven SEO strategy , you are guaranteed to improve your rankings. PPC advertising.

SEO 44

SEO Hiring Due Diligence Social Media 44

Up and Running

AUGUST 31, 2021

From social media campaigns to PPC advertisements, there are many strategies companies use to promote brand awareness. Social media reach. There is only one place to begin, and this is with social media reach. billion social media users. Check the reach of all of your social media posts.

Small Business 122

Small Business Social Media Campaign Search 122

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts.

Framework 102

Framework Marketing Acquisition Retention 102

Occam's Razor

NOVEMBER 13, 2009

Chapter 3 The Awesome World of Clickstream Analysis: Metrics. The second half shows exactly how to pick the best metrics for your org and, my absolute favorite (Page 64), how to diagnose the root cause of a metrics performance. No metrics, data pukes, guidance on creating every more reports. A good thing.

Analytics 71

Analytics Web Technical Review Metrics 71

crowdSPRING Blog

MAY 1, 2013

We’ll look at relevant metrics to help you assess whether a specific marketing channel could work for you, and also highlight additional resources to help you get a better understanding of that channel. There are two distinct forms of search engine marketing: organic (search engine optimization or SEO) and paid (pay-per-click or PPC).

Small Business 107

Small Business Marketing Affiliate PPC 107

Occam's Razor

SEPTEMBER 20, 2010

So if Direct traffic is so important and often the metrics show very positive results then why don't we all obsess about it a lot more? Oh and what do you think is happening to the trackability of all your shortened urls in Social Media that you are not tagging with campaign parameters? The Problem: Unfortunately.

Analytics 122

Analytics Software Review Campaign Flash 122

ConversionXL

MARCH 3, 2021

When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. But with rising CPCs and unmitigated click fraud, PPC can also get really expensive quickly. In this article, I’ll break down how to use your Google Ads campaigns as prospecting tools for SEO.

PPC 146

PPC SEO Campaign Analytics 146

trada.com

APRIL 7, 2010

Trada Blog: Paid Search Marketing, Online Advertising and Small Biz Trada's blog for small businesses making paid search, online advertising and social media easier to understand. One of my favorite startup debates is about stealth mode. Every day in a startup you battle the same two limitations: resources and time.

Stealth 40

Stealth PPC Advertising Conversion 40

Up and Running

MARCH 14, 2017

You must conduct client interviews, website usage tests, and maybe even set up a small PPC campaign to figure out whether or not the market is interested in you offering. Startup validation tactic 2: Social media surveys. Social media surveys easily give fairly reliable quantitative data from actual people.

Business Plan 94

Business Plan PPC Lean Campaign 94

Duct Tape Marketing

OCTOBER 14, 2016

No One Cares How Many Followers You Have – How to Properly Measure Social Media Success written by Guest Post read more at Duct Tape Marketing. When social media first started being used by businesses, it was all about the numbers – the bigger, the better. What Is Social Media Success? photo credit Pixabay.

Social Media 28

Social Media Media Channel Analytics 28

ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. For example, if your customer acquisition costs are high for PPC ads , you can move budget to a marketing strategy with a lower CAC. But remember, CAC isn’t solely a marketing metric. What is the average customer acquisition cost?

Acquisition 22

Acquisition eCommerce Cost Customer 22

Occam's Razor

SEPTEMBER 29, 2009

Remember: Engagement is not a metric, its an excuse. ]. For good measure, just to be extra sure you'll segment out the visitors who come by clicking on your campaigns (display/banner, YouTube, rich media, whatever), and see how many of them were truly new. are you doing the "branding campaign"? 7 Best Practices ].

Campaign 128

Campaign Analytics Metrics Search 128

Duct Tape Marketing

FEBRUARY 24, 2015

No shock in this statement – I’m a big fan of blogs and blogging as a core marketing, content and SEO practice. Reel SEO – [link]. Social Media. Social Media Examiner – [link]. PPC Hero – [link]. Kiss Metrics – https://blog.kissmetrics.com/. Video Brewery – [link].

PPC 28

PPC Social Media SEO Video 28

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. "Engagement" Is Not A Metric, It's An Excuse. Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics. Podcast: Measuring Rich Media (Ajax, Flash / Flex, RSS & Blogs).

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. SEO & PPC, Because You Should! At this point you'll be a little confused about some metric or the other. Awesome, right? Jump-Start Your Learning.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Or perhaps you want to sign up for their blog, or follow them on social media or… any of a bunch of other things. Remember the two questions above.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.

Analytics 106

Analytics Metrics Channel Campaign 106

Occam's Razor

OCTOBER 14, 2014

Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. In my case I'm looking at Social Media (boss LOVES social!), The best way is to segment these metrics and then set individual targets for your most important segments. Direct Traffic (I get a lot of it!)

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

MAY 14, 2012

Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. There are many different tools, both online and offline, that measure the elusive metric called brand strength. No eBay PPC ad or SEO listing showed up. Recently I saw a TV ad by eBay for designer jeans. The first ad was for Amazon.

Analytics 128

Analytics Search Advertising Metrics 128

Occam's Razor

JULY 6, 2015

A thing three that shares optimally aligned See-Think-Do-Care metrics! If you really believe this is not happening inside your company, pause and read the contract given to the SEO agency/internal person. Dive just a little bit into the PPC or Display teams/agencies. Think of what SEO does. Thing One.

Marketing 60

Marketing Framework Metrics Audience 60

Hearpreneur

JULY 20, 2018

MissHeard Media is a media and live event company that empowers and inspires tween and teen girls. The name MissHeard Media came as a group effort. Thanks to Lindsey Turnbull, MissHeard Media ! #2- NorthSide Metrics is a digital marketing agency based in the Chicagoland area. 1- Group effort.

Naming 78

Naming OTC Entrepreneur PPC 78

The Startup Magazine

SEPTEMBER 27, 2023

You can create content for emails, social media posts, blog posts, videos, newsletters, infographics, and more. Social Media You need a proper content strategy to use social media to help you reach the right audience and grow your business. SEO ensures that web pages and content are visible to your target audience.

PPC 127

PPC Social Media Marketing Audience 127

ConversionXL

FEBRUARY 5, 2013

Those strategies included Google Adwords campaign, social media, blogs, e-mail newsletters, forums, videos, SEO and the like (for full list of their chosen strategies take a look here ). You want to pay attention to 3 metrics: total conversions per source, total revenue per source (if measurable) and conversion rate per source.

Clickthrough 129

Clickthrough Conversion Matching Social Media 129

ConversionXL

NOVEMBER 14, 2013

So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. The thing is that SEO is going to get increasingly harder. If you’re still doing SEO by optimizing for keywords, you should know: it’s not 2008 anymore. What about PPC?

PPC 123

PPC Analytics Conversion SEO 123

The Startup Magazine

MARCH 28, 2021

When e-commerce first took off in the 1990s, web traffic was regarded as the most critical metric for measuring a website’s popularity. Other metrics to measure online performance did not yet exist. So, you’re missing out if you’re not using them in your paid search or SEO campaigns. Publish guest articles.

SEO 179

SEO Social Media Search Campaign 179

The Startup Magazine

SEPTEMBER 12, 2023

Source: Pixabay Search Engine Optimization (SEO) SEO, or search engine optimisation, is crucial for attracting natural visitors to your site. Increase your site’s credibility and traffic by using off-site search engine optimisation strategies like link building and social media sharing.

Channel 135

Channel Social Media Marketing PPC 135

Occam's Razor

JANUARY 7, 2007

They don’t follow javascript links (or execute javascript) so they will also not reach or index that valuable piece of content you have wrapped in javascript (so bad for SEO). # ovchn=OVR&ovcpn=ron& ovcrn=ysmronpremium&ovtac=PPC. “Normal” javascript tags won’t work with these rich media experiences.

Technical Review 93

Technical Review Analytics Web Software Review 93

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

JULY 1, 2013

[And can''t you just see how this really deep understanding of customer interest, based on their data and not your opinions or, worse, an "expert''s" opinion, will be incredible when it comes to fueling your social media strategy? Yet your magnificent search strategy (SEO + PPC) resulted in you capturing such a small percentage of the demand!

Search 135

Search Analytics PPC Green 135

Occam's Razor

DECEMBER 6, 2010

In a world where we are overwhelmed with data and metrics and key performance indicators and reports and dashboards and. I must forewarn you that my hidden agenda is also to expose to you metrics you might not be using, views of data that you might be ignoring, best practices that are of value and teach you how to fish.

Analytics 125

Analytics Web Customer SEM 125

The Startup Magazine

APRIL 25, 2021

Digital means having a fully functional website, engagement through PPC ads, maintaining a social media presence , and pursuing digital strategies to build the law firm brand image. Pursue Long-Term Law Firm SEO. Pursuing SEO helps law firms rank on Google search results. Images, videos, and other media of your firm.

SEO 126

SEO Social Media Search Audience 126