crowdSPRING Blog

DECEMBER 14, 2016

If you’re moving slowly or have yet to implement search engine optimization (SEO) strategies as part of your overall marketing efforts, you’re falling behind your competitors. For most businesses, success translates to more revenue (and profits). Tip: Think about what needs to happen for your business to succeed.

SEO 48

SEO Search Engineer Small Business 48

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Up and Running

MARCH 3, 2021

It is often used interchangeably with SEM, or “Search Engine Marketing.” The most notable difference between PPC advertising and organic digital advertising efforts such as SEO (search engine optimization) or organic social media marketing is how the cost is determined. Creating your first search campaign.

PPC 81

PPC Small Business Management Advertising 81

Occam's Razor

DECEMBER 6, 2010

In a world where we are overwhelmed with data and metrics and key performance indicators and reports and dashboards and. I must forewarn you that my hidden agenda is also to expose to you metrics you might not be using, views of data that you might be ignoring, best practices that are of value and teach you how to fish. This is key.

Analytics 125

Analytics Web Customer SEM 125

YoungUpstarts

SEPTEMBER 10, 2018

More metrics need to be identified such as product testing, market validation, and/or customer validation in order to show that a market opportunity exists. Invest in the completion of features that are needed in order to accurately identify business metrics such as product testing, market validation, and/or customer validation.

Programming 124

Programming Chile B2B B2C 124

Occam's Razor

JUNE 4, 2012

In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis. My latest video was on how to find meaningful insights, faster, when performing paid search analysis with web analytics tools (rather than, say, the AdWords or Bing UI). Criminal behavior. You decide what the keyword is.

Analytics 127

Analytics Campaign Search Customer 127

ConversionXL

FEBRUARY 3, 2022

No changes were made to the customer journey, and it had nothing to do with revenue lift. It isn’t about finding quick hacks to boost short-term revenue. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts.

Framework 102

Framework Marketing Acquisition Retention 102

Startup Lessons Learned

SEPTEMBER 15, 2008

This slinging of whatever against the wall to see what sticks does not a market make, is to me a sign of too much capital in the wrong hands, and it's already the most over invested area in recent years- in both human and financial capital- particularly relative to revenue. Startup Lessons Learned - the Conference (April 23.

Lean 168

Lean San Francisco Startup Continuous Deployment 168

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

This is going to be BIG.

FEBRUARY 26, 2010

Our revenues have increased every quarter for the past two years. Knewton's Online Marketing Director is the key partner to the VP, Online Marketing and is responsible for helping the team drive customer acquisition and revenue growth through SEM (paid search), SEO, Affiliate Marketing, and Email.

San Francisco 92

San Francisco CTO Hire Developer EC2 92

crowdSPRING Blog

JULY 24, 2018

We’ve collected some of the essential marketing tools and services that can help you improve your marketing and grow your company’s revenues, even if you know little about marketing. Search marketing. The search network involves pay-per-click advertising (or Paid Search).

Social Media 51

Social Media Marketing Analytics Audience 51

crowdSPRING Blog

JULY 24, 2018

We’ve collected some of the essential marketing tools and services that can help you improve your marketing and grow your company’s revenues, even if you know little about marketing. Search marketing. The search network involves pay-per-click advertising (or Paid Search).

Social Media 48

Social Media Marketing Analytics Audience 48

Austin Startup

MARCH 26, 2019

How will you take advantage of SEO and SEM? For an emerging brand that most people haven’t heard of, you can build trust with potential customers with high search ranking and having relatable content available. Don’t be afraid to try completely new campaigns with different brand language and color schemes.

Technical Review 49

Technical Review Software Review China Acquisition 49

Occam's Razor

AUGUST 6, 2007

So what is this mysterious metric? In Adobe's Site Catalyst bounce rate is not a standard metric, but you are able to create a special custom metric. If you don't fall into those two categories you need to pay very careful attention to this metric. 3: Measure the bounce rate of your search keyword.

Metrics 120

Metrics Analytics PPC Campaign 120

Eric Friedman

APRIL 23, 2014

thought to be effective by very hand wavy metrics such as “visibility” and “brand awareness” but it was impossible to really track. I realized that interactive advertising and banner ads provided great accountability and metrics you could really dig into. It was (and is?)

SEM 83

SEM Advertising Metrics Analytics 83

Steve Blank

DECEMBER 7, 2010

In contrast, startups search for a business model. (Or Or more accurately, startups are a temporary organization designed to search for a scalable and repeatable business model.) to optimize this search. Actually engage in “search engine marketing” (SEM)spend $20 as a team to test customer acquisition cost.

Wiki 311

Wiki Lean Management Business Model 311

Occam's Razor

JULY 1, 2008

conversion rate (average as reported by shop.org) and you are dutifully reporting our revenue of $1 million as a result. While you might be doing great in terms of direct revenue impact of your website, pause and consider what in God's name is happening to that other 98.3% "unconverted" traffic on your site?

Analytics 116

Analytics Conversion Campaign Redemption 116

crowdSPRING Blog

MAY 1, 2013

But marketing, when planned and executed correctly, can also lead to more sales and revenue. We’ll look at relevant metrics to help you assess whether a specific marketing channel could work for you, and also highlight additional resources to help you get a better understanding of that channel. Search Engine Marketing.

Small Business 107

Small Business Marketing Affiliate PPC 107

Cracking the Code

NOVEMBER 10, 2009

Cloud accounting is all about matching revenue and costs to consumption…well, except for professional services! Your caution in Law 6 about over-estimating the impact of SEM and other lead-generation activity is particularly astute. SaaS companies use different metrics to calculate renewals. Support, support, support!

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

Startup Lessons Learned

SEPTEMBER 29, 2008

Luckily, the metrics helped us figure out the difference. Question 2: If your product has areas where people read and then different areas where people interact, are there ways to do metrics to determine where people spend their time? Were looking to metrics to determine how users interact with our product.

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

Seeing Both Sides

FEBRUARY 9, 2015

Conventional wisdom suggests that the most important metrics for a startup - such as unit economics, cost of acquisition, lifetime value, churn rates - typically get better with time. I hear this asserted frequently by entrepreneurs who confidently project their businesses with increasingly improving metrics as they scale into the future.

Metrics 20

Metrics Churn Rate Acquisition SEM 20

Cracking the Code

OCTOBER 10, 2008

Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Great list! I particularly agree on points #2 and #4.

Software Review 48

Software Review North America Europe Metrics 48

Occam's Razor

AUGUST 28, 2006

How many metrics can you call adorable? Site abandonment rate is an adorable metric, to me : ), for these reasons: Money, money, money baby. IMHO there isn't a metric out there that can tell you a lot so quickly and any improvement you make to it will directly and immediately impact the bottom-line. My hypothesis is that.

Metrics 98

Metrics Analytics SEM Campaign 98

Startup Lessons Learned

SEPTEMBER 28, 2008

In fact, in the early days, when IMVU would experience unexpected surges of revenue or traffic, it was inevitable that every person in the company was convinced that their project was responsible. When something works, its too easy to invent a story about how that was your intention all along.

Lean 68

Lean San Francisco Continuous Deployment Startup 68

Occam's Razor

JUNE 6, 2007

Bonus: Interactive CD: Contains six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. The book contains a cd with six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. Bonus: Interactive CD.

Analytics 60

Analytics Web Affiliate Metrics 60