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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. You may have an exceptional page that would convert beautifully if your PPC ads were just a little more on topic. Enter Georgene: .

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A Guide to Reputation Management: Build an Audience of Superfans

ConversionXL

Take Semrush, a platform for SEO, PPC, and content-related research. But if someone looks you up, and finds someone else [with the same name] whose interest is kite surfing, that doesn’t do you any good. Fans of Vaynerchuk know he’s big on: Empathy; Wine; The New York Jets; NFTs; Underpriced attention. Image source.

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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

So, if youre interested in helping avoid mistakes like that, here are the steps: Get a domain name. It doesnt have to be the worlds catchiest name, just pick something reasonably descriptive. If youre concerned about sullying your eventual brand name, dont use your "really good" name, pick a code name.

Demand 167
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7 Retargeting Case Studies That’ll Boost Your Current Campaigns

ConversionXL

To do so, they reached out to Mercenta (a retargeting software company) to help get more website visitors into their local Mazda dealerships by way of some smart PPC ads. Here are a few of them: Lead volume went up 81% despite a 30% PPC budget cut. Mazda had a simple goal of getting more butts in seats to test drive their cars.

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How To Prepare Your Business For Black Friday

YoungUpstarts

The history of Black Friday dates back to the early 20th century, when department stores in New York City hosted Christmas parades, ran advertisements in newspapers, and promoted the holiday season with special events. This will help you determine your inventory, workforce, payroll, equipment and marketing needs, to name a few.

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Excellent Analytics Tip #18: Make Love To Your Direct Traffic

Occam's Razor

They need a solution and your name pops up into their head and they type. For the New York Times website I'll always be Direct traffic. If they are like every other company that obsesses with PPC and Yahoo! People familiar with your brand. People driven by word of mouth. Uninvited, but we love them!

Analytics 122
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Demand Generation: Turn Ideal Buyers Into Superheroes

ConversionXL

As Ramli John notes: “If you’re a real estate agent in New York, you want to be building content showing you really know real estate in New York. Why would I buy real estate from someone who doesn’t know New York?”. To secure information (email address, name, phone number, etc.). Key points.

Demand 91