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Brittleness comes from “One Thing”

A Smart Bear: Startups and Marketing for Geeks

We’re tired of hearing how small software companies usually fail. But what about the companies that die even though they did sell some copies of software, and where the early team isn’t dysfunctional? The initial marketing channel was sustainable for a while , but got wiped away due to external forces.

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If you build it, they won't come, unless.

A Smart Bear: Startups and Marketing for Geeks

Ask a technical founder about his startup, and he'll proudly describe his stunning software — simple, compelling, useful, fun. Great," I always exclaim, sharing the thrill of modern software development, "so how will people find out about this brilliant website?". We're going to get reviews on blogs.".

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I Will Review Your Website for Free

Software By Rob

You begin to do this almost without thinking (unconscious competence for those in know). Well…I’ve hit that point reviewing websites. I’ve recorded stacks of site review screencasts over the past four years, and I’m ready to take it to a whole ‘notha level. Any non-personal website will work.

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Why You Should Start Marketing the Day You Start Coding

Software By Rob

And after talking about this subject at length, I found myself again evangelizing it last week at the Business of Software conference. And these days with how easy it is to build an application, your code isn’t worth much, either. This hurts me as much as anyone since I’m a developer. No one cares about your idea.

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Book Review: Never Eat Alone

Software By Rob

July 20th, 2010 | Cool News, Links & Reviews Building your startup? I cover topics that affect software and web startups of all sizes, but mostly relating to startups you can fund yourself. I recommend it. Check out my book Like this post? Subscribe via RSS On Twitter? Follow me Startups for the Rest of Us. I agree with Dustin.

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microisvs, Software Products and Startups: My Most Popular Posts.

Software By Rob

Consider this the Year in Review for Software by Rob. Some choose consulting, but many more inevitably decide to build a software product. ‘After all,’ they think ‘you code it up and sell it a thousand times – it’s like printing your own money! The third was something I hadn’t expected.&#

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Micropreneur Spotlight Episode 2: Design Proposal Software Bidsketch

Software By Rob

This episode’s Micropreneur is Ruben Gamez who recently launched online design proposal software Bidsketch. == Rob: Thanks for your time today, Ruben. It’s a SaaS (Software as a Service) based application that offers free and paid plans. Rob: When & why did you decide to build and launch your own software product?