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Brand Strategy vs. Marketing Strategy (And How they Work Together)

ConversionXL

Indeed’s German branch was struggling to close sales because they had no awareness in that market. After running a culturally relevant marketing campaign, Indeed rose to number one in traffic and sales in Germany. Deciding on this starts with your “why,” which we’ll cover in a moment. The brand strategy has some roots.

Marketing 128
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How Early-Stage Startups Can Utilize the SVB Collapse as a Wake-Up Call

The Startup Magazine

Be honest with yourself VCs are now going to be looking closer at margins, cost structures and true sales, and product market fit. If the best client success person is in Oklahoma instead of LA, we’re going to hire her, (in fact, we did). As CRO, Lester is responsible for sales, client success and marketing at WARP.

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Tips from the Oil and Gas Service Industry Leaders by Christian Brim

Mike Michalowicz

Find recurring revenue with a necessary product, in our case maintenance of highways. Is there an additional product you can provide? Have sticky products. We’ve designed a product that not only helps with regulatory compliance, it provides a measurable economic impact for our customers even in down commodity markets.

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Sales Lessons From 13 Year Old Who Sold 22,000 Boxes of Girl Scout Cookies

Hunter Walker

When making the rounds in Oklahoma City, Francis wears her troop uniform and passes out business cards. She recently addressed a university’s entire business department and will be the July speaker at Oklahoma’s Professional Sales Association. It’s better,’’ she says, ‘‘not to eat your product.’’

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The LeanLaunch Pad at Stanford – Class 7: Revenue Model

Steve Blank

its product or service) to its customers. They moved from “Reference Libraries” to “Product Libraries”— an on-line social shopping system. (If In talking to their sales channel (farm equipment dealers) and customers (organic farmers) they realize they have an opportunity to come up with a unique revenue stream.

Revenue 229
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Smells Like Money: The Business of Waste Management

Up and Running

Today in Oklahoma City, Okla, Keith and Cheryl own three separate companies that manage and dispose of a variety of waste, from hazardous and commercial waste, to the treatment of industrial waters and grease trap cleaning. “Now, all of my sales reps are going to have iPads with them and new app programs.

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Oppose HB 1192 – The “Software Tax”

VC Adventure

It is bad legislation and it will add significantly to non-productive administrative and legal overhead and kill productivity within the technology sector in Colorado (including not only technology-related businesses, but virtually every business – and every consumer – who uses technology).