Duct Tape Marketing

OCTOBER 6, 2017

Here’s a question – is your PR working? As small business owners or marketers, we all know full well how important it is to put time aside for PR. If you’re an astute CEO you’ll feel it in your water when PR is working. It’s also a way to see that your PR is working. written by Guest Post read more at Duct Tape Marketing.

PR 48

PR SEO Analytics Campaign 48

Duct Tape Marketing

NOVEMBER 2, 2017

7 Ways to PR your Personal Brand on a Budget written by Guest Post read more at Duct Tape Marketing. Make the best use of the tight resources you have with these 7 best practice tips to PR your personal brand on a budget: 1. You don’t need to hire an expensive PR firm to get some traction with this. Get Media Coverage.

PR 69

PR Social Media New Zealand Ireland 69

Up and Running

FEBRUARY 3, 2015

Think SEO and social media strategy. See Also How to Do Your Own PR If You Can’t Afford to Hire an Agency. Stay on top of things like refunds, returns, SEO strategy, social media presence, and responding to reviews. Moz, a software company, has a great introductory SEO guide. Have high-quality professional photos to post.

eCommerce 60

eCommerce SEO Software Review Social Media 60

Duct Tape Marketing

SEPTEMBER 30, 2022

Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. Marketing Podcast with Karrie Sanderson. In this episode of the Duct Tape Marketing Podcast , I interview Karrie Sanderson. So Carrie, welcome to the show.

Marketing 76

Marketing Differentiation B2C PR 76

Duct Tape Marketing

SEPTEMBER 11, 2014

How Networking Can Increase Your Sales and Help Your SEO written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. For example, ask a business connection if they’d be interested in setting up a barter program with you, in which you’ll do work for them and refer new clients to their business and vice versa.

SEO 67

SEO Networking Sales Social Media 67

blog.traindom.com

NOVEMBER 29, 2010

We didn’t have a PR company or a bunch of contacts, hence we needed to start from scratch. 36 places where you can submit your startup for some coverage | Traindom Blog (tags: startup pr) [.] 36 places where you can submit your startup for some coverage | Traindom Blog (tags: startup pr) [.] Here are my lists.

Technical Review 63

Technical Review Startup Software Review PR 63

Hearpreneur

DECEMBER 29, 2017

PR and Prose. Thanks to Lauren Gilmore, PR and Prose ! #9- Company names are uber important for two main reasons: determines how easy prospects will remember your brand name AND improves the SEO of your site if you use keywords that relate to that industry. 9- Considering alphabets and K sound. Photo Credit: Lisa Pinnell.

Naming 105

Naming Entrepreneur Social Media PR 105

www.forentrepreneurs.com

FEBRUARY 2, 2010

For more on the topic of Viral Growth, refer to my blog post on that topic here.) Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. For more info on this topic refer to The power of Free. Tristan Kromer Hi David, Excellent post.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Steve Blank

APRIL 5, 2017

So, refer to your strategy: Are you trying to reach potential customers or potential investors and acquirers? Evangelists are not customers who will give a reference. A customer reference is something you have to twist arms to get; an evangelist is someone you can’t get off the phone.). Each industry has a few.

Marketing 312

Marketing Audience Technical Review PR 312

mashable.com

MAY 28, 2010

Then hit the reference materials; scan lists of synonyms and etymologies for more options. A name can be a prison,” says Michael Martine, the blogging and SEO expert behind Remarkablogger. Plus, since spammers rely heavily on popular keywords, names generated solely with SEO in mind can seem spammy. Take AT&T.

Naming 94

Naming Technical Review Social Media Startup 94

crowdSPRING Blog

AUGUST 20, 2017

And, remember that “value” doesn’t only refer to promotions, discounts, and coupons. Not only does that give you a reason to publish some PR, it shows that your company is changing and evolving. All of the search engine optimization ( SEO ) and marketing in the world won’t matter much if your site is slow and takes too long to load.

Small Business 48

Small Business Marketing Technical Review Audience 48

crowdSPRING Blog

AUGUST 20, 2017

And, remember that “value” doesn’t only refer to promotions, discounts, and coupons. Not only does that give you a reason to publish some PR, it shows that your company is changing and evolving. All of the search engine optimization ( SEO ) and marketing in the world won’t matter much if your site is slow and takes too long to load.

Small Business 48

Small Business Marketing Technical Review Audience 48

crowdSPRING Blog

JULY 26, 2016

They’ll hire SEO firms and PR teams and content creators. They’d never dream of telling the SEO expert how to do their job. This is what British art critic and philosopher of art referred to as evocation of “ aesthetic emotion.” Letting the designers do their job. Can we make that font bigger?

Design 48

Design Aggregator SEO PR 48

Duct Tape Marketing

DECEMBER 13, 2016

Controlling what people find when they search is a branch of marketing that is commonly referred to today as reputation management. Reputation management used to fall almost exclusively under the heading of PR. Some folks limit the field to reviews, but it’s much larger than that. And frankly, it often did blow over.

Software Review 28

Software Review Reputation PR Naming 28

Hearpreneur

OCTOBER 7, 2020

After being furloughed by the Harlem Globetrotters due to COVID-19, I founded Eric PR & Marketing, LLC as a way to help nonprofits and small businesses during difficult times. I officially parted ways with the Globetrotters in August and Eric PR & Marketing is my path forward. Thanks to Eric Nemeth, Eric PR & Marketing ! #6-

Entrepreneur 120

Entrepreneur PR Affiliate Social Media 120

Duct Tape Marketing

AUGUST 28, 2019

I’ve even started referring to content as the voice of strategy. Whether you’ve already created an archive of content over the years or are just beginning to strike out into blogging, building your content around hub pages is beneficial for both SEO and customer experience.

SEO 75

SEO Social Media Email Search 75

Duct Tape Marketing

JULY 10, 2019

It is our go-to SEO tool for doing audits, for tracking position and ranking, for really getting ideas on how to get more organic traffic for our clients, competitive intelligence, backlinks and things like that. All the important SEO tools that you need for pay traffic, social media, PR and of course, SEO.

Social Media 57

Social Media SEO Audience Audio 57

Duct Tape Marketing

OCTOBER 13, 2011

Few people, including most PR firms, fully get this, but it’s the key to success. You can also build a little “newsroom” page on your website and archive these releases there for additional SEO and viewing. Announce everything. Use tools like Pitch Engine or PRWeb and get in the habit of putting these out at least once a month.

Public Relations 67

Public Relations Small Business PR Lead Generation 67

YoungUpstarts

JULY 1, 2015

Spanning the breadth of using content to generate leads, acquire prospects and convert customers, the book straddles content marketing, Search Engine Optimization (SEO), social media and other related areas. a) SEO in a Nutshell. On-page SEO: page titles, meta description tags, URLs, domain names, headings, and images.

Software Review 100

Software Review Marketing Social Media B2B 100

Duct Tape Marketing

APRIL 26, 2016

They certainly served a purpose four or five years ago (hello SEO) but no longer. Your post will most certainly help your SEO efforts the chosen topic and set the table for shares and links. (By Content makes your SEO efforts more effective. Content makes your PR efforts more effective. That’s good news, right?).

Channel 28

Channel SEO Social Media Advertising 28

ReadWriteStart

OCTOBER 14, 2010

Again, referring back to the Finisar case study I often teach on this topic , bootstrapping using services is a very effective way to build companies. Through SEO and mommy blog PR, Lee can tap into this market. He should then bootstrap his product development by using the consulting fees. This is her core market.

Bootstrapping 114

Bootstrapping Marketing Angel Investor Silicon Valley 114

Mike Michalowicz

FEBRUARY 11, 2013

While it’s important to keep up traditional communication and PR, business owners should also be extending their relationships through online forums – website, blogs, and social networks. Marketing gurus often refer to it as “differentiation.” You need to be SEO optimized for what your small business does and where you are located.

Small Business 167

Small Business Marketing PR Social Media 167

Up and Running

APRIL 29, 2019

Do you have a branding guide your whole company can refer to as needed? If a marketing tactic doesn’t match your overall branding or sales goal, put it on the back burner for another time. As your business grows, one challenge you might face is keeping your branding and marketing standards consistent between different areas of your team.

Marketing 142

Marketing Social Media Lean Campaign 142

Both Sides of the Table

MARCH 8, 2010

As Brian Solis is fond of saying, “PR stands for public relations, not press release.&# That’s right. Blogging is an important way to build an audience and also drive SEO traffic. Much of my traffic is through referring websites and/or social media. It doesn’t need to be short. Some search.

Analytics 286

Analytics Audience Hosting Email 286

Duct Tape Marketing

MAY 4, 2016

Referral Candy – Easiest way to add refer-a-friend to your store. The PR Masterclass : How to develop a public relations strategy that works! Ahrefs – Combination tool that allows you to work on your own SEO and spy on competitors. Raven Tools – Suite of SEO and online marketing tools. Six SEO Rules for 2016.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Hearpreneur

JULY 20, 2018

That idea extended beyond the colors to the name when I started to think about how to position my agency as not just doing SEO or PPC. So often a marketing company will have a name that really makes it appear to only be a Social Media or PPC or SEO company and that was something I really wanted to avoid. Photo Credit: Michael Roub.

Naming 76

Naming OTC Entrepreneur PPC 76

Duct Tape Marketing

APRIL 24, 2019

It is our go-to SEO tool for doing audits, for tracking position and ranking, for really getting ideas on how to get more organic traffic for our clients competitive intelligence, back links and things like that. All the important SEO tools that you need for paid traffic, social media, PR, and of course SEO.

Product 61

Product Sweat Equity Naming SEO 61

Rembrandt Communications

MAY 5, 2010

Well, in addition to reviewing credentials and references, here are three, key warning signs to be aware of [.]. If you simply don’t have time to do your own publicity, you can generate new sales and awareness fast by hiring a professional. But what should you look out for, especially if you have a tight budget?

Hiring 113

Hiring Sales Public Relations PR 113

Rembrandt Communications

MAY 5, 2010

Well, in addition to reviewing credentials and references, here are three, key warning signs to be aware of [.]. If you simply don’t have time to do your own publicity, you can generate new sales and awareness fast by hiring a professional. But what should you look out for, especially if you have a tight budget?

Hiring 100

Hiring Sales Public Relations PR 100

crowdSPRING Blog

NOVEMBER 18, 2011

SEO Still Beats Social Media for Small-Biz Marketing – [link]. One Strike and You’re Out: In Relationship Era, Bad PR Pitches Will not Be Tolerated – [link]. One Strike and You’re Out: In Relationship Era, Bad PR Pitches Will not Be Tolerated – [link]. Spain’s unemployment is 22.6

Social Media 96

Social Media Small Business Design Media 96

crowdSPRING Blog

JUNE 3, 2010

How to Manage Your Own PR – [link]. How to Manage Your Own PR – [link]. How to Manage Your Own PR – [link]. Anatomy of a Typeface: quick and nice reference – [link]. Is SEO Copywriting Just Good Copywriting? Illinois leg. The Surprising Truth About What Motivates People – [link].

Social Media 85

Social Media Small Business Design Media 85

Hearpreneur

MAY 29, 2016

Overly functional names like, for example, The Naming Group or Strategic Name Development, might be better for SEO reasons, but they don’t have much storytelling power. There are two pieces of scripture from the book of Isaiah that we frequently reference and use as part of our DNA. Thanks to Derek Hines, SEO Derek. #6

Naming 48

Naming Portland Entrepreneur SEO 48

Duct Tape Marketing

DECEMBER 23, 2019

But then we think marketing ends at the repeat and refer stages. In fact, never abandoned your website, SEO, or content. SEMrush is our go-to SEO tool for everything from tracking position and ranking to doing audits to getting new ideas for generating organic traffic. So, how can we look at this in our marketing?

Small Business 70

Small Business Marketing Audio Technical Review 70

crowdSPRING Blog

APRIL 11, 2014

How to Make Better Reference Calls - crowdspring.co/1e9bls4. How to Make Better Reference Calls - crowdspring.co/1e9bls4. Myths, Best Practices, SEO & Usability Tips – crowdspring.co/1kY1LHR. Don’t Allow Failure To Kill Your Business | LinkedIn - crowdspring.co/1lL9b4b. 1lNUUDJ - crowdspring.co/1lNUWLN.

Social Media 94

Social Media Small Business Design Media 94

crowdSPRING Blog

MAY 22, 2015

Top 7 SEO trends you need to follow to succeed • Inspired Magazine crowdspring.co/1e5UtU2. Quick Reference Guide for Facebook Marketers crowdspring.co/1JNMHYU. [link] crowdspring.co/1KQ30VW 1KQ30VW . 5 Mistakes You’re Making When Hiring Millennials [link] crowdspring.co/1A6ihAR 1dQSMcX .

Small Business 48

Small Business Design Social Media Startup 48

Duct Tape Marketing

MAY 1, 2019

It is our go-to SEO tool for doing audits, for tracking position and ranking, for really getting ideas on how to get more organic traffic for our clients, competitive intelligence, backlinks and things like that. All the important SEO tools that you need for pay traffic, social media, PR and of course, SEO.

Portland 59

Portland Audio Technical Review Video 59

Duct Tape Marketing

MARCH 1, 2016

A channel for lead generation purposes is simply a broad way to gain access to your prospective audience – so referral generation is a channel, sales is a channel, SEO is a channel, and speaking is a channel – and there are countless ways to master every channel. Step 1: Get referred. You simply get referred in as the expert.

Lead Generation 28

Lead Generation Channel Partner Campaign 28