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How Do You Get the Full Value of PR From Your B2B Team?

Rembrandt Communications

This can be challenging, especially if you are working with a communications team who provides public relations (PR) for your organization. Your organization needs PR to get third-party credibility in the press you can’t get any other way so how do you pursue these activities without wasting time, money and effort? Here are….

PR 100
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How Do You Get the Full Value of PR From Your B2B Team?

Rembrandt Communications

This can be challenging, especially if you are working with a communications team who provides public relations (PR) for your organization. Your organization needs PR to get third-party credibility in the press you can’t get any other way so how do you pursue these activities without wasting time, money and effort? Here are….

B2B 100
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Seven Reasons Why Customer Reference Programs Fail

YoungUpstarts

by Bill Lee, author of “ The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset “ Harnessing the power of references and referrals seems like an obvious win. There are certain predictable mistakes companies make that can derail customer reference programs before they ever get off the ground.

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How to Properly Use PR and SEO to Amplify Marketing Results

ReadWriteStart

Here is how to properly use PR and SEO to amplify marketing results. PR and SEO handle the same segment , but their approach is different. PR and SEO handle the same segment , but their approach is different. Let’s take a look at a few tips on how to use SEO and PR to conquer online marketing. Increase Brand Awareness.

PR 180
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Why Some Startups Win

Steve Blank

We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. And the results weren’t the traditional PR metrics of number of articles or inches of ink. And the results weren’t the traditional PR metrics of number of articles or inches of ink.

Startup 310
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How To Find PR Opportunities For Your Business

YoungUpstarts

But PR can play a significant role in determining the kind of customers you attract and the level of brand loyalty that you enjoy. The most effective way to kickstart PR for your business is by subscribing to HARO (Help A Reporter Out). Once you subscribe to HARO, you get new PR requests from journalists multiple times in a day.

PR 133
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24 Entrepreneur Explain How They Come Up With Their Business Name

Hearpreneur

When I had the idea for the company nearly 8 years ago, I told a former manager of mine at a different PR firm who was a bit of a mentor to me. I said I want to call it FischHook PR, like ‘hook' for a story' or something like that. Thanks to Eric Fischgrund, FischTank PR ! #15- She responded that it was a terrible name.

Naming 143