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The Power of First Impressions: Why Branded Workwear Matters for Startups

The Startup Magazine

While many aspects of branding are given due attention, there’s one often overlooked but immensely powerful tool: branded embroidered workwear. A Cohesive Brand Image While most startups invest heavily in digital branding, from sleek websites to engaging social media content, physical branding often takes a backseat.

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Organizational Debt is like Technical debt – but worse

Steve Blank

These shortcuts add up and become what is called technical debt. You fix technical debt by refactoring , going into the existing code and “cleaning it up” by restructuring it. Equally important their VP of Marketing had brilliantly executed a stream of social media campaigns (Facebook likes and partnerships, email campaigns, etc.)

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Twitter Link Roundup #92 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Tech Start-Ups Struggle With Followup Fund-Raising – [link]. 10 Marketing Lessons for Early-Stage Tech Startups - [link].

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7 Lessons They Don’t Teach You In Crowdfunding School

Startup Professionals Musings

Project your costs as diligently as your revenues. On the other hand, if your solution is aimed at boomers or requires in-depth technical knowledge, crowdfunding may be futile. Keep all IP details close to the vest. Several crowdfunding successes have failed as a business. Be extra careful with your intellectual property.

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5 Types of Video That Improves Marketing Content

Duct Tape Marketing

Oftentimes when people think of video marketing, they think of social media content. While there’s certainly a great case to be made for using video on social platforms (and lots of ways to do it!) , incorporating video across other marketing channels is just as essential. Client Testimonials.

Video 101
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How to Become a Fractional CMO

Duct Tape Marketing

Tech Savvy The digital landscape evolves rapidly; therefore it’s crucial for fractional CMOs to stay ahead of the curve. It’s all about welcoming change and smartly using technology to drive business success. They possess the capabilities to think strategically, resolve issues, construct teams and direct businesses.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

When I met my now-wife, I realized that any technology that can find me a spouse is a killer app. I’d argue that the same type of technologies that have revolutionized dating can revolutionize our industry. . I walk through below how progressive investors are using technology and analytics throughout all of their operations.