How to Segment A/B Test Results to Find Gold
ConversionXL
NOVEMBER 6, 2017
The more well-known your company becomes, the harder it gets to directly impact primary KPI’s at the aggregate level because the majority of customers who buy are going to do so irrespective of if your button color is red or blue. In the same vein, consider a metric like ‘time on site.’. Image Source. So, it’s declared a winner.
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