Startup Lessons Learned

AUGUST 31, 2015

It all started with a small group of founders and product enthusiasts who self-aggregated into an online community. Entrepreneur Prerna Gupta believes that there’s a billion-dollar opportunity in bringing “Lean” principles to the development and distribution of mass-market fiction, and in presenting stories as a mobile-first experience.

Lean 60

Lean United States Fractional CTO Startup 60

Up and Running

MAY 1, 2014

Milestones and Metrics. Distribution. For product companies, a distribution plan is an important part of the complete business plan. Distribution is how you will get your product into the hands of your customers. Here are a few common distribution models that you may consider for your business: Direct.

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Startup Lessons Learned

AUGUST 24, 2009

One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. Mostly it is the time and expense required to create the means of distribution for that industry. It’s just taking some longer than others.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

ConversionXL

MARCH 11, 2019

A stacked data format looks like the table below: In the above example, the first column is your quantitative metric (e.g. For example, if you want to show the distribution of ratings within each promoter group, you can use a bar pictograph visualization. No single metric, NPS included, is perfect. Step 1: Stack your data.

Software Review 132

Software Review Customer Algorithm .Net 132

Occam's Razor

OCTOBER 21, 2013

Aggregated search engine level analysis. This is a simple custom report I use to look at the aggregated view: As the report above demonstrates, you can still report on your other metrics, like Unique Visitors, Bounce Rates, Per Visit Value and many others, at an aggregated level. See Page Value there?

Search 154

Search SEO Analytics Engineer 154

ConversionXL

SEPTEMBER 10, 2019

I had just enough data to optimize the main funnel, found a bunch of wins, then hit a hard wall and needed to rebuild the entire distribution strategy from scratch to keep growing. Otherwise, consider using those marketing dollars to scale up your core distribution channel first. For that year, the metrics look amazing.

Conversion 133

Conversion Technical Review Channel Engineer 133

ConversionXL

JUNE 13, 2016

Regarding these so-called metric KPIs, there is a high uncertainty about the level of purchasing – if a user buys anything at all. Don’t measure too many metrics. If every metric available in the tool is randomly used to measure, you wind up losing sight of the goal of the test. More or fewer orders arise less often.

Distribution 48

Distribution Conversion Non-Compete Revenue 48

ConversionXL

MARCH 16, 2016

Net Promoter Score is a customer loyalty metric developed by (and a trademark of) Fred Reichheld, Bain & Company, and Satmetrix. Instead of distributing bulky customer satisfaction surveys, where even your managers don’t know what to do with the results, you have only one question, one metric to deal with. Image Source.

.Net 48

.Net Metrics Retention Aggregator 48

ConversionXL

MAY 25, 2017

So if you’re starting your work at the bottom of a peak, it’s very like that any action will make it look like it’s increasing your metrics: Image Source. Salary tends to be a metric that doesn’t fall on a normal distribution – rather, a few people make a ton of money and that skews the mean.

Conversion 103

Conversion Metrics Salary Jordan 103

YoungUpstarts

OCTOBER 2, 2014

A lot of marketers are doing well in terms of authoring and distributing their content. If we transform that into a journey instead, we can do a better job of keeping visitors and customers engaged in a branded experience that lets us understand the buyer personas we’re targeting from the information we gather through metrics.

Marketing 162

Marketing Curation B2C Audience 162

David Teten

DECEMBER 3, 2019

Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking. The simplest way to track a company’s performance: have them give you access to their internal metrics dashboard. I used Ipreo heavily at one of my prior VC funds. . 11) Exit .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

JULY 10, 2019

On a micro level, each section or chart should lead with priority metrics, or KPIs , followed by secondary metrics. . Many reporting tools lead with secondary metrics , which measure “what must not be broken” (instead of “what needs to be fixed”). Always start with the big picture. Why it happened.

Metrics 133

Metrics Analytics Green Aggregator 133

ConversionXL

MAY 13, 2020

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. What’s the difference between raw and aggregated data in Google Analytics? Google Analytics, in the free version, provides only aggregated data. Do more and more people use Feature X?

Analytics 85

Analytics Aggregator SQL Cloud 85

View from Seed

DECEMBER 11, 2019

Venture is a field with a power-law distribution of outcomes. Building a venture capital firm isn’t about continuing to scale talent aggregation over time like most businesses, rather it’s about having a consistent right amount of talent and scaling AUM over time. VC performance signal-to-noise-ratio is low. Fund cycle.

Venture Capital 204

Venture Capital Cap Table Partner LP 204

www.kalzumeus.com

AUGUST 13, 2012

Unless you own a hosting company, “number of servers owned” is not a metric your CEO cares about. You can assume normality for the probability distribution of the average revenue per customer. This is pretty much the way that normal distributions show up in nature — through aggregation. Michael Selik.

Revenue 62

Revenue Distribution Software Non-Compete 62

Startup Lessons Learned

FEBRUARY 22, 2010

Even the most radical Bell Curve -style thinkers have to concede that even if there are differences between men and women in the distribution of these traits on average, these curve have substantial overlap, and there should still be a lot more of them represented in high-tech startups. So why is demographic diversity important?

San Francisco 167

San Francisco Lean Sweden Continuous Deployment 167

ConversionXL

JUNE 9, 2019

Click maps show you a heat map comprised of aggregated click data. It’s also easy to take in aggregate click data quickly and see broad trends. User viewing time was distributed as follows: Above the fold: 80.3% Just because it’s “instant” doesn’t mean it’s magic. Click Maps. Image Source). Below the fold: 19.7%.

Algorithm 111

Algorithm Analytics Conversion Stock 111

Occam's Razor

SEPTEMBER 29, 2009

Remember: Engagement is not a metric, its an excuse. ]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. You can accomplish these goals: ~ Get an optimal understanding of what kind of people you ended up attracting to your website (look at primary purpose & distribution). Share of Search.

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

DECEMBER 20, 2010

It shows the distribution of the pages people see on your site (not the "silly" metric, average page views per session). Also see the much better, sweeter, distribution for Visitors who visit from 9-14 times through 26-50 times. It is trivial to measure the base metrics for your website for your Social Media segment.

Analytics 118

Analytics Web Social Media Search 118

ConversionXL

OCTOBER 4, 2018

Teams know how many tickets were distributed; however, they do not know in “real time” how many people are in the venue or stadium during the event. For most clients, Futurety starts by identifying the key business question—not a specific metric or visualization. Outside vendors. Agencies offering bespoke solutions.

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

Occam's Razor

OCTOBER 14, 2014

Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. … You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. The above graph shows you the dangers of setting targets on aggregated benchmarking analysis.

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

NOVEMBER 21, 2011

I see people using total search traffic or total site traffic or… other imprecise metrics. All numbers in aggregate are at best marginally useful, and that rule applies to this one too. But like the other metrics above, there is a pattern between brand and non-brand (with brand higher on this metric).

Analytics 136

Analytics Metrics Search Aggregator 136

Startup Lessons Learned

APRIL 14, 2009

Every board meeting, the metrics of success change. Because they have no presence in the market, they have to find distribution channels to bring in customers. First of all, it means that most aggregate measures of success, like total revenue, are not very useful. And yet, their investors are frustrated.

Customer 167

Customer San Francisco Lean Hockey Stick 167

om.co

FEBRUARY 5, 2013

We recently wrapped up our strategy offsite, an annual event that brings together the members of our very distributed team – 12 different cities in four different countries – to discuss what our aspirations and ambitions are for the coming year. But that is the real metric of success as far as I am concerned.

Founder 80

Founder Conversion Distribution Silicon Valley 80

David Teten

FEBRUARY 4, 2019

Research suggests that distributed practice is, in fact, the best way to learn. In particular, a focus on input rather than output-based metrics “has the effect of locking a system into a set way of doing things and inhibiting innovation.”. Additionally, several sites aggregate content ( Homeschool.com , etc.),

Jordan 60

Jordan Aggregator Networking Distribution 60

Steve Blank

SEPTEMBER 14, 2009

Venture Capitalists on your board developed the expertise to get your firm public as soon as possible using whatever it took including hype, spin, expand, and grab market share because the sooner you got your billion dollar market cap, the sooner the VC firm could sell their shares and distribute their profits. Warning sign? At best. ~

Silicon Valley 217

Silicon Valley IPO Technical Review Venture Capital 217

Up and Running

DECEMBER 9, 2014

Maybe you are wondering which metrics to track, or whether or not you should take out a loan for your business. Which metrics do you most rely on to understand your business itself. The question is what metrics do you most rely on to understand your business’s health? What specific metrics should they be monitoring?

Small Business 95

Small Business Finance Forecast Metrics 95

Up and Running

JUNE 22, 2021

Companies like Amazon, which created a product distribution network capable of delivering almost any consumer item anywhere in the world in two days or less. In the digital marketing arena, tracking ROI is a simple matter of using free analytics tools to aggregate and analyze campaign performance.

B2B 102

B2B Campaign Analytics Operations 102

Startup Lessons Learned

JANUARY 4, 2009

Using memcacheds multiget, which allows the fetching of many keys in parallel, I have written code to aggregate all the shard lookups for a given page and prefetch them, reducing the overhead even further. This is great for something like a huge DHT or a distributed work queue. The actual directory itself is straightforward.

San Francisco 151

San Francisco Architecture Startup Database 151

ReadWriteStart

JUNE 29, 2020

Consequently, you’ve decided to utilize this passion and expertise to collect and aggregate social media data from some of the popular social media platforms like Facebook, Twitter, Instagram, Pinterest, CrunchBase, and LinkedIn. Year-on-year growth metrics in unique site traffic is 7.8 Attract customers through content marketing.

Bootstrapping 85

Bootstrapping Global Startup Hungary 85

ConversionXL

OCTOBER 15, 2019

A homogenizing collection of data from multiple sources organized for distribution, sharing, and often subsetting and sharing. Does everyone understand the metrics in the same way? Remember that there should be no calculated metrics on dashboards—you shouldn’t be blending or manipulating data. Aggregates. Data catalog.

Analytics 85

Analytics Cloud Advertising Metrics 85

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. At this point you'll be a little confused about some metric or the other. Go, read one of the best pages in the Analytics help center: Understanding Dimensions and Metrics.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

AUGUST 12, 2013

But how do we distribute credit for the conversions across all those channels? Apply the right model and you will not only distribute conversions across multiple touch points, but you can also look at the impact on the CPA (this really is OMG, I peed in my pants a little cool). My distribution above is a good starting point.

Channel 161

Channel Analytics Campaign Conversion 161

Cracking the Code

MAY 15, 2008

The next wave of internet will come from companies aggregating these various data sets and leveraging them to provide more value to the user. Global warming, by accentuating drought and melting glaciers, will have a key impact on water resources distribution and will increase the unbalance. So, which one will have the greatest impact?

Software Review 48

Software Review Technical Review San Jose Venture Capital 48

Austin Startup

DECEMBER 20, 2010

“I have been very surprised at Austin’s strength in “IT consumerization&# – ideas that combine business software value with consumer internet distribution ideas,&# he said. We asked Mike Maples about his investments in Austin. We know that there’s tremendous untapped value in data, as there is in social content.

Curation 118

Curation Austin Cofounder Ruby 118

VC Cafe

JANUARY 16, 2011

. - Spacecom is offering a wide range of Pan African satellite services, including: Cellular backhaul, Rural telephony, Broadband VSAT networks, e-government, e-learning, e- health, Direct To Home (DTH) Multi-channel platforms, DSNG, Video Distribution & Contribution. Mce Systems. MailVision.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103