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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Because we don't understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents. Metrics are a problem.

Metrics 165
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Net Dollar Retention vs. Net Revenue Retention

VC Adventure

Net Dollar Retention (NDR) and Net Revenue Retention (NRR) are both important measurements in any business but many companies conflate the two or (more frequently) only report on one. Both are key metrics but for different reasons.

Retention 102
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Model Building from the Ground Up

ConversionXL

If you’re looking for how much money to invest in the mining location, net profit after one year may be a criterion. If net profit is a criterion, do you have equipment costs? Is your KPI net present value of the project? The foundation of the model is the aggregate of the known information. Data availability.

.Net 69
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How to Segment A/B Test Results to Find Gold

ConversionXL

The more well-known your company becomes, the harder it gets to directly impact primary KPI’s at the aggregate level because the majority of customers who buy are going to do so irrespective of if your button color is red or blue. In the same vein, consider a metric like ‘time on site.’. Image Source. So, it’s declared a winner.

Chad 112
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Groupon's S-1: From Zero to Like? Billions in 30 Months ? AGILEVC

Agile VC

How They Make Money: Groupon keeps a share of the coupon value (typically 40-50%) as its net revenue (1). in net revenue and passes $0.58 2010 Net Income: -$389M (net loss) (2). Keep in mind Groupon’s net revenue is a percent of a percent. Financial Snapshot: 2010 Revenue: $713M. 2010 Gross Profit: $280M.

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How High-Performing Companies Use North Star Metrics In Practice

ConversionXL

How did Outreach grow in just a few years to 50,000 monthly active users , $10 million in new bookings, and net revenue retention (NRR) of more than 140%? By focusing intently on a single measurement, known as a north star metric. The north star metric defines success for the whole company and aligns teams on a growth trajectory.

Metrics 120
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Every Founder that Hates "Personal Branding" Should Write a Book

This is going to be BIG.

You’d like to believe the world is completely meritocratic—that you’ll put your heads down to work on your company, hit all your metrics, and just show up on the doorstep of a VC firm who will just be bowled over at the fantastic little company you’ve created. Well, at 125 words per minute, 48 minutes of podcasting will net you a chapter.

Founder 103