Marketing and Growth Lessons for Uncertain Times
ConversionXL
MARCH 19, 2020
“Value brands can also effectively reach out to pained-but-patient consumers who previously bought higher-end brands, a strategy Wal-Mart aggressively used with its ‘everyday low prices’ policy in the 2001 recession.” Hyundai’s Assurance program, which debuted during the 2007–08 financial crisis, is a great example.
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