Want to Know a Secret? Your Customers Do.
ConversionXL
NOVEMBER 27, 2019
The New York Times, January 2001. Finally, in December 2001, came the big reveal: Ginger was the Segway. . For marketers, then, the goal is to distribute that secret, in full or part, for maximum impact: To create real value for Insiders. Dean Kamen’s code name for the project was “Ginger.” That was all most people knew.
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