Cracking the Code

JANUARY 14, 2010

► 2007. (10). Popular Media: the key to viral marketing. ► 2006. (7). Best Venture and Technology Podcasts for 2007. McKinsey highlight #1: the art of cost cutting or. . ► 02/24 - 03/02. (1). Launch of the SaaS 13 Index! ► 02/03 - 02/10. (1). ► 01/27 - 02/03. (1). Happy New Year 2008!

Software Review 48

Software Review Technical Review Europe Venture Capital 48

Cracking the Code

JUNE 23, 2008

This video is a very smart viral marketing initiative from Cardo Systems , a provider of bluetooth headsets and it reached more than 6m eyeballs (this number includes the different versions of the video as well as the videos of people trying the experience to show it is a scam!). ► 2007. (10). ► 2006. (7).

Software Review 48

Software Review Technical Review Viral Europe 48

Cracking the Code

JANUARY 28, 2008

You have been 2,950 to visit the site in 2007 and you looked at 3,920 pages. This represents an outstanding 2,298% growth vs. 2006 (this type of growth seems big but you get used to it when reading business plans is you day job). This has proven to be true in 2007 and we will see how resilient these trends are in a recession.

Software Review 48

Software Review Technical Review Los Angeles Europe 48

Cracking the Code

NOVEMBER 10, 2009

and the second SaaS public transaction in history behind the acquisition of Webex by Cisco in 2007 for $3.2B. ► 2007. (10). Popular Media: the key to viral marketing. ► 2006. (7). Best Venture and Technology Podcasts for 2007. McKinsey highlight #1: the art of cost cutting or. Save the planet!

Software Review 48

Software Review Technical Review IPO Cloud 48

Cracking the Code

JANUARY 7, 2009

► 2007. (10). Popular Media: the key to viral marketing. ► 2006. (7). Best Venture and Technology Podcasts for 2007. McKinsey highlight #1: the art of cost cutting or. . ► 02/24 - 03/02. (1). Launch of the SaaS 13 Index! ► 02/03 - 02/10. (1). ► 01/27 - 02/03. (1). Happy New Year 2008!

Software Review 48

Software Review Technical Review Europe Venture Capital 48

Cracking the Code

OCTOBER 8, 2009

► 2007. (10). Popular Media: the key to viral marketing. ► 2006. (7). Best Venture and Technology Podcasts for 2007. McKinsey highlight #1: the art of cost cutting or. . ► 02/24 - 03/02. (1). Launch of the SaaS 13 Index! ► 02/03 - 02/10. (1). ► 01/27 - 02/03. (1). Happy New Year 2008!

Software Review 48

Software Review Cloud Technical Review Venture Capital 48

Cracking the Code

OCTOBER 27, 2008

► 2007. (10). Popular Media: the key to viral marketing. ► 2006. (7). Best Venture and Technology Podcasts for 2007. McKinsey highlight #1: the art of cost cutting or. . ► 02/24 - 03/02. (1). Launch of the SaaS 13 Index! ► 02/03 - 02/10. (1). ► 01/27 - 02/03. (1). Happy New Year 2008!

Software Review 48

Software Review Technical Review Europe Venture Capital 48

Cracking the Code

JULY 10, 2009

► 2007. (10). Popular Media: the key to viral marketing. ► 2006. (7). Best Venture and Technology Podcasts for 2007. McKinsey highlight #1: the art of cost cutting or. . ► 02/24 - 03/02. (1). Launch of the SaaS 13 Index! ► 02/03 - 02/10. (1). ► 01/27 - 02/03. (1). Happy New Year 2008!

Software Review 63

Software Review Technical Review RSS Europe 63

Cracking the Code

FEBRUARY 27, 2009

26 Bessemer Venture Partners (BVP), the oldest venture capital practice in the United States, today announced the closing of a $350 million supplement to its current fund family, BVP VII, which closed in June 2007. ► 2007. (10). Popular Media: the key to viral marketing. ► 2006. (7). ► 02/24 - 03/02. (1).

Software Review 48

Software Review Partner United States Venture Capital 48

Cracking the Code

DECEMBER 1, 2009

► 2007. (10). Popular Media: the key to viral marketing. ► 2006. (7). Best Venture and Technology Podcasts for 2007. McKinsey highlight #1: the art of cost cutting or. . ► 02/24 - 03/02. (1). Launch of the SaaS 13 Index! ► 02/03 - 02/10. (1). ► 01/27 - 02/03. (1). Happy New Year 2008!

Software Review 48

Software Review Technical Review Cloud Europe 48

Cracking the Code

NOVEMBER 10, 2009

Cloud accounting is all about matching revenue and costs to consumption…well, except for professional services! In regards to calculatimg the "Magic Number" - should the amount included as sales and marketing costs match the length of the sales cycle? ► 2007. (10). Popular Media: the key to viral marketing.

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

Cracking the Code

OCTOBER 9, 2009

One way to measure this productivity is to look at the Customer Acqusition Cost ratio that I have defined in a previous post. ► 2007. (10). Popular Media: the key to viral marketing. ► 2006. (7). Best Venture and Technology Podcasts for 2007. McKinsey highlight #1: the art of cost cutting or.

Software Review 48

Software Review Technical Review Cloud Europe 48

Cracking the Code

MARCH 12, 2010

The SaaS growth recovery does not seem to take a "V" shape 2) Sales productivity is ramping up: bottom was hit in the first half of 2009 However, the sales and productivity of the group, measured by the median "Customer Acquisition Cost ratio" or "CAC ratio", seems to be recovering more steeply. ► 2007. (10). ► 2006. (7).

Software Review 63

Software Review Technical Review Cloud Forecast 63

Cracking the Code

JANUARY 5, 2007

Friday, January 05, 2007. Happy New Year 2007! ► 2007. (10). Popular Media: the key to viral marketing. ▼ 2006. (7). Best Venture and Technology Podcasts for 2007. McKinsey highlight #1: the art of cost cutting or. VC lifestyle. How does the lifestyle of a VC look like? at 11:33 AM.

Software Review 48

Software Review Technical Review Europe Venture Capital 48

Cracking the Code

DECEMBER 16, 2006

Saturday, December 16, 2006. ► 2007. (10). Popular Media: the key to viral marketing. ▼ 2006. (7). Best Venture and Technology Podcasts for 2007. McKinsey highlight #1: the art of cost cutting or. Cracking The Code. Betting on the right guy. ► 02/24 - 03/02. (1). ► 02/03 - 02/10. (1).

Software Review 48

Software Review Venture Capital Technical Review Europe 48

Cracking the Code

MARCH 30, 2007

Friday, March 30, 2007. ▼ 2007. (10). Popular Media: the key to viral marketing. ► 2006. (7). Best Venture and Technology Podcasts for 2007. McKinsey highlight #1: the art of cost cutting or. Cracking The Code. Global warming: a plague for humanity? ► 02/24 - 03/02. (1). Save the planet!

Software Review 48

Software Review Global Technical Review Europe 48

Cracking the Code

DECEMBER 9, 2006

Saturday, December 09, 2006. McKinsey highlight #1: the art of cost cutting or how to save 70m with a measuring spoon. TOP or Total Operational Performance, is a cost cutting approach, where your objective is to cut 40% of all the "not-strictly-necessary costs" by doing things differently. ► 2007. (10).

Software Review 48

Software Review Technical Review Europe Venture Capital 48

Cracking the Code

DECEMBER 7, 2006

Thursday, December 07, 2006. ► 2007. (10). Popular Media: the key to viral marketing. ▼ 2006. (7). Best Venture and Technology Podcasts for 2007. McKinsey highlight #1: the art of cost cutting or. Cracking The Code. Zune vs. Ipod. Posted by Philippe Botteri. at 5:19 PM. ► 02/24 - 03/02. (1).

Software Review 48

Software Review Technical Review Europe Venture Capital 48

Cracking the Code

FEBRUARY 25, 2008

► 2007. (10). Popular Media: the key to viral marketing. ► 2006. (7). Best Venture and Technology Podcasts for 2007. McKinsey highlight #1: the art of cost cutting or. . ▼ 02/24 - 03/02. (1). Launch of the SaaS 13 Index! ► 02/03 - 02/10. (1). ► 01/27 - 02/03. (1). Happy New Year 2008!

Software Review 48

Software Review Technical Review Europe Venture Capital 48

Cracking the Code

FEBRUARY 12, 2007

Monday, February 12, 2007. ▼ 2007. (10). Popular Media: the key to viral marketing. ► 2006. (7). Best Venture and Technology Podcasts for 2007. McKinsey highlight #1: the art of cost cutting or. Cracking The Code. Get your own helicopter for $50! and you can also make it fly on AirWolf tune.

Software Review 48

Software Review Technical Review Europe Venture Capital 48

Cracking the Code

APRIL 18, 2007

Wednesday, April 18, 2007. ▼ 2007. (10). Popular Media: the key to viral marketing. ► 2006. (7). Best Venture and Technology Podcasts for 2007. McKinsey highlight #1: the art of cost cutting or. Cracking The Code. Dont click on this link! Devils link.it will hurt your productivity seriously!

Software Review 48

Software Review Technical Review Europe Venture Capital 48

Cracking the Code

NOVEMBER 13, 2008

This drop in public valuations basically means that private companies lost half of their value in a comparable way and therefore the cost of capital doubled in the past month, pushing much higher the hurdle for any additional investment, be it in sales, marketing or R&D. ► 2007. (10). ► 2006. (7). VC lifestyle.

Software Review 48

Software Review Technical Review Valuation Portfolio 48

crowdSPRING Blog

JULY 19, 2010

In 2006 Wieden and Kennedy landed the Old Spice account and started fresh, injecting humor in the advertising across multiple platforms and developing engaging characters and promotions. in 2007 when W+K launched the campaign they introduced several new products, new packaging, and a new logo for the brand.

Small Business 112

Small Business Viral Social Media Customer 112

crowdSPRING Blog

JULY 19, 2010

In 2006 Wieden and Kennedy landed the Old Spice account and started fresh, injecting humor in the advertising across multiple platforms and developing engaging characters and promotions. in 2007 when W+K launched the campaign they introduced several new products, new packaging, and a new logo for the brand.

Small Business 112

Small Business Viral Social Media Customer 112

crowdSPRING Blog

JULY 19, 2010

In 2006 Wieden and Kennedy landed the Old Spice account and started fresh, injecting humor in the advertising across multiple platforms and developing engaging characters and promotions. in 2007 when W+K launched the campaign they introduced several new products, new packaging, and a new logo for the brand.

Small Business 112

Small Business Viral Social Media Customer 112

Cracking the Code

DECEMBER 2, 2006

Saturday, December 02, 2006. potential, share of wallet) and therefore have difficulty to segment them and serve them effectively (2) The existing direct (tele)sales model coverage is failing to provide adequate returns as companies face increased pressure to lower cost of sales. "If ► 2007. (10). ▼ 2006. (7).

Software Review 48

Software Review Technical Review Europe Software 48

Cracking the Code

JANUARY 22, 2009

What is my cost of capital and how much is worth an incremental upfront payment? If you assume that the cost to renew a contract costs you 20% of the MRR, then adding increasing the commission by 10% for each additional year seems reasonable. Accelerating bonuses for upfront cash payment depends on your cost of capital.

Software Review 91

Software Review Clawback Sales Salary 91

Cracking the Code

DECEMBER 16, 2006

Saturday, December 16, 2006. ► 2007. (10). Popular Media: the key to viral marketing. ▼ 2006. (7). Best Venture and Technology Podcasts for 2007. Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. ► 02/24 - 03/02. (1).

Software Review 48

Software Review Silicon Valley Technical Review Software 48

Austin Startup

APRIL 26, 2020

Back in 2006, the only way to rent from Netflix was by mail, where you received a DVD in the mail and you could only have a certain amount of them checked out at the time (I believe we had a subscription that allowed us to have three out at a time.) Ok, so here is the entire four-part series. million subscribers.

Technical Review 62

Technical Review Campaign Video Naming 62

Cracking the Code

FEBRUARY 12, 2007

Monday, February 12, 2007. As I already mentioned, the cost of playing at Vegas is much higher. You have your room fee, your plane ticket, the cost of eating out while there, etc. ▼ 2007. (10). Popular Media: the key to viral marketing. ► 2006. (7). Best Venture and Technology Podcasts for 2007.

Software Review 48

Software Review SEM Marketing Las Vegas 48

Both Sides of the Table

SEPTEMBER 2, 2009

But more spend = more viral opps = more revenue down the road. >50% of our revenue in now viral. The very modest salary that I drew didn’t come anywhere near meeting my monthly costs so I had to eat into savings. I raised $500k in seed money to start the company. year old boy and another one due in 1 months.

Founder 329

Founder Liquidation Preference Term Sheet Participating Preferred 329

Both Sides of the Table

DECEMBER 5, 2010

There was a backlash against the Plaxo spamming yet it paved the way for everybody who came after them to get users to drive viral adoption and we’d throw up our arms and say, “oh boy, here goes another social network that my friends are going to spam me about&# mentality that made it acceptable for everybody who came afterward.

Social Network 318

Social Network Networking Internet Technical Review 318

Up and Running

OCTOBER 2, 2015

” Peter : Let’s talk about the word viral because that’s a great one. I think the word viral lost its meaning and lost its way long ago. Jonathan : Yeah, and just the idea of making something go viral, you can’t really follow a formula and make something go viral anymore.

Viral 60

Viral Audience Advertising Social Media 60

Cracking the Code

MAY 25, 2010

► 2007. (10). Popular Media: the key to viral marketing. ► 2006. (7). Best Venture and Technology Podcasts for 2007. McKinsey highlight #1: the art of cost cutting or. . ► 02/24 - 03/02. (1). Launch of the SaaS 13 Index! ► 02/03 - 02/10. (1). ► 01/27 - 02/03. (1). Happy New Year 2008!

Software Review 74

Software Review Cloud IPO Jordan 74

Duct Tape Marketing

NOVEMBER 21, 2018

I mean, it’s got to be 2006, 2007 when there was the Ad Age 150. And it lowers commuting costs, of course. Literally went viral. Dan Schawbel: So happy to be here. I was thinking this morning. I’m like, “I’m going to talk to John.” ” And when did I first connect to him? Remember that?

Technology 48

Technology Artificial Inteligence Social Media New York 48

Duct Tape Marketing

SEPTEMBER 13, 2018

I mean, it’s got to be 2006, 2007 when there was the Ad Age 150. And it lowers commuting costs, of course. Literally went viral. Dan Schawbel: So happy to be here. I was thinking this morning. I’m like, “I’m going to talk to John.” ” And when did I first connect to him? Remember that?

Technology 30

Technology Artificial Inteligence Social Media New York 30

Cracking the Code

MARCH 10, 2008

Lets call this ratio the Customer Acquisition Cost ratio or CAC ratio. The definition becomes for the last quarter of 2007: CAC Ratio = (GM (Q4 07) - GM (Q307)) x 4 / S&M costs (Q307) A CAC ratio of one would be equivalent to breakeven marginally on a new customer in one year. ► 2007. (10). at 8:58 PM.

Sales 79

Sales Software Review Marketing Technical Review 79