Remove 2007 Remove Demand Remove Metrics Remove Revenue
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Marketing and Growth Lessons for Uncertain Times

ConversionXL

These companies get the prevention-promotion balance right by evaluating every aspect of their business model—making near-term changes that reduce costs now and after demand returns (unlike layoffs). Hyundai’s Assurance program, which debuted during the 2007–08 financial crisis, is a great example. Progressive. Image source ).

Marketing 121
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Why Startups Should Raise Money at the Top End of Normal

Both Sides of the Table

2007, 2011) and for the hottest of companies and in bad markets for fund raising (2003, 2008) prices test the bottom end of the range. million post-money valuation with no revenue. I saw this kind of pricing when I first entered the VC market in 2007. There is no such thing as a uniform price. I raised my A round at a $31.5

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Five Strategies for Slaying the Data Puking Dragon.

Occam's Razor

Your digital performance dashboard has 16 metrics along 9 dimensions, and you know that the font-size 6 text and sparkline sized charts make them incomprehensible. Focus only on KPIs, eliminate metrics. Here are the definitions you'll find in my books: Metric : A metric is a number. Time on Page is a metric.

Metrics 263
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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

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6 SaaS Metrics You Should Track - ReadWriteCloud

www.readwriteweb.com

Along those lines, last week, Ryan Carson, co-founder of Carsonified offered a list of six key metrics for your web app and how to track them. CMRR Definition : CMRR is "Contracted Monthly Recurring Revenue." Are there any additional metrics you think SaaS companies should track? The calcuation is 100 / churn_percentage.

Metrics 58
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Cracking The Code: Happy New Year 2008!

Cracking the Code

You have been 2,950 to visit the site in 2007 and you looked at 3,920 pages. Looking back at 2007, I wanted to give a quick overview of the investments I have been involved with, since I have not blogged about any of them yet. Cornerstone on Demand is a fast growing Learning and Talent management company based in Los Angeles.

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Cracking The Code: Getting through the downturn: a few thoughts.

Cracking the Code

Fifteen CFOs participated - about half of them from Bessemer portfolio SaaS companies (Cornerstone On Demand, Intacct. It is time to fix your key SaaS metrics: P&L: MRR = MRE: you control your destiny when your monthly revenue equals your monthly expenses Sales & Marketing: Your cost of capital doubled, so if a CAC ratio > 0.5