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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?

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Vertical Markets 2: Customer/Market Risk versus Invention Risk.

Steve Blank

Steve,&# he said, “you’re missing the most interesting part of vertical markets. If the product does work, and say we’ve developed a drug that cures a type of cancer, your only problem is how big is the licensing deal going to be – not about whether there will be customers. In these markets it’s all about invention risk.

Vertical 162
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Times Square Strategy Session – Web Startups and Customer Development

Steve Blank

I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses. However the Customer Development Model and the Lean Startup work equally well for startups on the web.

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The Customer Development Manifesto: The Startup Death Spiral (part.

Steve Blank

Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Part 4 of the Customer Development Manifesto to follow.

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Customer Development Fireside Chat

Steve Blank

Reply John Muldoon , on July 9, 2009 at 1:52 pm Said: This was really fabulous to watch. luck… and as one of Steve Blank’s posts today mentioned, you can’t test hypotheses from within your building. How do I get in the room next time?

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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

Other advisors provided marketing with industry-specific advice in our initial vertical markets (computational fluid dynamics, computational chemistry, finite element analysis, and petroleum engineering). We hired a PhD in computational fluid dynamics from Duke who had worked on helicopter design. Context here.)

Engineer 221
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Am I a Founder? The Adventure of a Lifetime. « Steve Blank

Steve Blank

However, you will be dealing with almost daily change, (new customer feedback/insights from a Customer Development process and technical roadblocks ,) as the company searches for a repeatable and scalable business model. Reply YA , on June 14, 2009 at 10:48 am Said: Interesting. The Adventure of a Lifetime. Thanks Steve!

Cofounder 229