2011 Business Model Customer Development Sales 
ConversionXL
SEPTEMBER 6, 2013
This is a customer development problem. By the end of this article, you should have a better understanding of how to develop new products or tweak your existing offerings by working with existing or prospective customers to incorporate their feedback to create viable solutions to their problems, and clearly communicate their value.
Steve Blank
MARCH 15, 2011
By now the nine teams in our Stanford Lean LaunchPad Class were formed, In the four days between team formation and this class session we tasked them to: Write down their initial hypotheses for the 9 components of their company’s business model (who are the customers? Their business was a robot lawn mower. Xu Cui (Ph.D,
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Steve Blank
JUNE 25, 2009
Twenty eight years ago I was the bright, young, eager product marketing manager called out to the field to support sales by explaining the technical details of Convergent Technologies products to potential customers. They looked at their watches, gave our sales guy a quizzical look and left.
Steve Blank
MARCH 26, 2014
For those who don’t know, I wrote the book Open Innovation in 2003, and followed it with Open Business Models in 2006, and Open Services Innovation in 2011. A startup is a temporary organization in search of a repeatable, scalable business model. When companies want to innovate a new business model (vs.
ReadWriteStart
OCTOBER 13, 2011
Steve Blank is a retired serial entrepreneur, educator, thought leader and creator of the rigorous "Customer Development" methodology detailed in his book, "The Four Steps to the Epiphany." steve blank in finland sept 2011 View more documents from steve blank. 9-to-5 Venture Capital. Helsinki photo by Timo Newton-Syms.
YoungUpstarts
SEPTEMBER 12, 2012
You take that money and invest a good portion of it in traditional sales and marketing efforts — including product developers, creative people, and salespeople, all of whom are paid to figure out what buyers want and to say good things about your company — in a quest to get even more customers. Close the sale.
Steve Blank
FEBRUARY 3, 2015
Hershey just bought Krave Jerky, a team in our 2011 Berkeley Lean LaunchPad class, for >$200 million. These new entrants disrupted their food categories by offering high quality proprietary recipes, outsourcing their manufacturing, and using their cash and resources on sales and marketing to build distribution and a differentiated brand.
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