Seeing Both Sides

AUGUST 16, 2012

Going B2C was daunting and not in our core DNA,” Kaufer remarked. After a few weeks of watching no click throughs, Kaufer executed his second pivot: a cost per click model (now known as CPC). At its current 20-25% revenue growth rate, TripAdvisor will join Akamai in the billion dollar revenue club in 2014.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

ConversionXL

APRIL 28, 2020

It wasn’t quite a flip from B2C to B2B, but it was close. This is the model my customers referenced when I was selling them demand-gen software in 2014. Profitwell says overall Customer Acquisition Cost (CAC) is up nearly 50% over the past five years for B2B and B2C companies. Image source ).

Demand 101

Demand Revenue SQL B2B 101

Duct Tape Marketing

FEBRUARY 6, 2024

What's really interesting is now what we're seeing, even with Zen Media, with clients with different, we have a lot of data too that we analyze and look at, which is wonderful, B2B, a lot of tech, even B2C clients. And by the way, this term was coined in 2014, so it's not new. It's like a whole different world for so many folks.

Engineer 65

Engineer SEO ChatGPT Channel 65

ConversionXL

NOVEMBER 29, 2018

Freemium and free-trial strategies can reduce customer action costs (CACs). The biggest gap in any venture is that between a service that is free and one that costs a penny. Slack, in 2014, converted at 30%. Or, at least, the cost of the existing solution is buried in extra hours of labor.). Free trial.

Customer 119

Customer Conversion Acquisition B2B 119

Occam's Razor

JUNE 11, 2014

From B2C to B2B. In 2014 those numbers are 5:46 for digital and 4:28 on TV. In early 2014 that number is 2 hours and 51 minutes! B2C sites like Travelocity and Fry's have not cornered the market on this. It is 2014 after all. We will look at many different examples. From bras to dresses. From pants to jewelry.

Design 150

Design Software Review Technical Review Mobile 150

ConversionXL

FEBRUARY 3, 2017

An impressive 23.63% became affiliates in 2014. But in the worst-case scenario, they become a branding liability and an actual cost center if margins and fraud aren’t properly managed.” (via Are you aware of your cost per acquisition on other channels? 56.47% identify as male and 40.65% identify as female. Image Source.

Affiliate 48

Affiliate Programming Marketing PPC 48

Occam's Razor

SEPTEMBER 15, 2014

In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. It does not matter if you are a B2B or B2C or A2K, you will always see this. Surely you are not surprised that digital finally beats TV. What was surprising, even to me (!),

Analytics 141

Analytics Metrics Mobile DC 141

Duct Tape Marketing

JANUARY 8, 2015

So what options exist today that are cost-effective and deliver results for small businesses? In Hubspot’s 2014 state of inbound report , we find evidence to support the position that inbound marketing has the potential to deliver better results than outbound marketing. Source: Hubspot state of inbound report, 2014].

Marketing 28

Marketing North America Lead Generation B2B 28

Occam's Razor

NOVEMBER 18, 2014

Short story #2: Predictive Modeling, Quantifying Cost of Inaction. Short story #2: Predictive Modeling, Quantifying Cost of Inaction. The graph below shows the predictions of what would have happened if aggressive intervention started in June 2014. Short story #1: Treemaps, Sunbursts, Packed Trees, Oh My! Just move the blue dot.

Analytics 143

Analytics Sierra Leone Channel Conversion 143

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. Economic Value (EcV) is the value of short and long-term revenue and cost savings. The serious point is that when we choose to invest in Social Media, it comes at a cost. The opportunity cost.

Social Media 60

Social Media Media B2C B2B 60