Startup Professionals Musings

JANUARY 31, 2011

As outlined by Adam Holden-Bache recently on Social Media B2B , I’m convinced that business-to-business has more money and more untapped opportunities, along the following lines: Strategic partnerships. If your B2B contacts check-in regularly at certain types of locations (entertainment venues, stores, etc.)

B2B 227

B2B Startup Angel Investor Forecast 227

Duct Tape Marketing

FEBRUARY 22, 2016

SEO Is An Integral Marketing Channel written by Guest Post read more at Duct Tape Marketing. But What About B2B? Many B2B companies ignore SEO and Google because they think their customers buy at trade shows or via other old-school channels. 71% of B2B researchers start their research with a generic search engine search.

SEO 28

SEO Channel Kansas City Kansas 28

Duct Tape Marketing

APRIL 21, 2017

Affordable Tools to Help Maximize Your Social Media Presence written by Guest Post read more at Duct Tape Marketing. Social media has tilted the marketing landscape, with close to 90 percent of marketers believing in the importance of social media marketing—a practice that saw a spending of close to $10 billion in 2015.

Social Media 66

Social Media Media Artificial Inteligence Analytics 66

Brandanew

JUNE 5, 2015

I checked back with the team, and here’s their social media success story, for all others to learn from. Team Pratilipi (@TeamPratilipi) May 31, 2015. Brandanew: What specific channels or tactics have worked for Pratilipi? Choose your channel and prioritize : Pick the channel that converts the best for you.

Social Media 100

Social Media Startup B2B Channel 100

YoungUpstarts

FEBRUARY 26, 2015

Though paper flyers are an option for today’s marketer, technology has also made it possible for you to avail yourself of digital distribution options and opened the door for platforms like evite , where anyone with a computer can quickly draw up an event or occasion announcement and distribute it to thousands of email and social media contacts.

Marketing 100

Marketing Distribution Social Media Advertising 100

Duct Tape Marketing

APRIL 20, 2017

5 Myths About Your Clients and Social Media That You Should Forget Right Now written by Guest Post read more at Duct Tape Marketing. When it comes to social media marketing, any small business can utilize their online presence for lead generation. It’s because many businesses aren’t using social media to its full potential.

Social Media 56

Social Media Media Michigan Lead Generation 56

ConversionXL

FEBRUARY 3, 2017

It’s nothing more than another marketing channel for you to experiment with, analyze, optimize and grow. Well, according to the 2015 Affiliate Marketing Benchmark Report … 60.97% of affiliates live in the U.S. Are you aware of your cost per acquisition on other channels? Share top performing channels.

Affiliate 48

Affiliate Programming Marketing PPC 48

ConversionXL

JUNE 2, 2022

If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. iRidium narrowed their audience into five segments: Best customers; Members of the target account buying community; Thought leaders ; Partners; Media and industry publications. And yet, no one can agree on what account-based marketing is.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

Occam's Razor

JANUARY 9, 2012

The problem is Marketing and lack of imagination in using the web/digital channels. We live in a hyper fragmented world with, quite literally, hundreds of TV channels, thousands of social connections and millions of websites. The problem is not analytics or data (or your blood, sweat and tears). Now you know. #4 I bike ride a lot.

Marketing 140

Marketing Analytics Web Channel 140

Occam's Razor

SEPTEMBER 15, 2014

Here's a graph that shows how US adults consume media, it shows time in hours. Media-Mix Modeling/Experimentation. It does not matter if you are a B2B or B2C or A2K, you will always see this. Media-Mix Modeling/Experimentation. I've covered the value of media-mix modeling (nee. I love media-mix modeling.

Analytics 141

Analytics Metrics Mobile DC 141

mashable.com

SEPTEMBER 1, 2011

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Mashable Infographics Prev Next How Are People Using Twitter? Have an account?

San Francisco 99

San Francisco New York City Social Media Entrepreneur 99

ConversionXL

MAY 31, 2017

Lead capture forms made sense in an era when phone and email were the dominant communication channels. True, some companies experimented with social media as a sales channel as well. But phone calls aren’t the only traditional communication channel that messaging has set its sights on. Image Source.

Lead Generation 91

Lead Generation Channel IP Conversion 91

ConversionXL

MARCH 21, 2017

Social media has risen like a phoenix from these ashes and represents a unique opportunity for smart marketers to reach customers in different ways. As social media use has become ubiquitous, influencers and celebrities have come to prominence on each new social network. A 2015 study found companies make $6.50 Not a bad ROI.

Marketing 78

Marketing B2C Social Media Channel 78

Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. Or perhaps you want to sign up for their blog, or follow them on social media or… any of a bunch of other things. What about grabbing the incredible mobile opportunity by the throat and truly delivering for utility marketing and executing for mobile 2015 ?

Framework 163

Framework Marketing Metrics Audience 163

Designmantic Blog

MARCH 6, 2018

She is also the author of Social Media Mastery: A Comprehensive Guide to Strategic Growth and is the founder of “The Authority Matrix”, which is a powerful tool used by Fortune500 executives that utilizes employee advocacy and influence. She was ranked 5th on Forbes’ Top 10 Social Media Power Influencer list.

Entrepreneur 76

Entrepreneur Social Media B2B Cofounder 76

Occam's Razor

DECEMBER 3, 2012

Having an owned existence means being in control of your destiny, the type of relationship you create and the 16 types of value you'll deliver to your audience when you attract them via Search Engine Optimization, Paid Search, Email Marketing, Display Advertising, and, yes, Social Media. Check out any B2B, B2Q, M2Z brand.

Framework 147

Framework Marketing Search Mobile 147

Brandanew

FEBRUARY 24, 2016

Every now and then, we get stoked by some amazing social media stats that are relevant to business and individuals alike. In our second edition of showcasing social media and Twitter statistics you must know for your business, today we’re focusing on a few crunchable ones. Absorb, Tweet and share away with your teams!

Social Media 100

Social Media Channel B2C Lead Generation 100

Brandanew

JANUARY 8, 2016

2015 was a great year for Content marketers and brand owners. We talked to global social media experts and influencers to share with us their top social analytics tools for the coming year. For one these tools are entirely free and they provide a very in-depth look into how your account is performing on social media.

Analytics 100

Analytics Social Media Marketing Media 100

Duct Tape Marketing

JANUARY 8, 2015

Outbound marketing is a marketing model that requires a lot of marketing messages to be pushed out through various channels in the hope that the right message makes it to the right person. Social media is a relatively inexpensive way to find your target market compared to traditional advertising and print media.

Marketing 28

Marketing North America Lead Generation B2B 28

ConversionXL

NOVEMBER 16, 2016

You’ve likely read about tone of voice in a content marketing or social media context. (Or In 2015, 28% of the 4.9 Perhaps your social media channels and corporate brochure vary in tone, but do they still sound like your company?” (via Smashing Magazine). Set you apart from the competition. Persuade your visitors.

Conversion 48

Conversion Audience Massachusetts Social Media 48

Duct Tape Marketing

NOVEMBER 27, 2019

It is our go-to SEO tool for doing audits, for tracking position and ranking, for really getting ideas on how to get more organic traffic for our clients, competitive intelligence, backlinks and things like that, all the important SEO tools that you need for paid traffic, social media, PR and of course SEO. And they do that. And it has grown.

Arizona 56

Arizona SEO Curation Portfolio 56